Viacom lassoes Yahoo! for online ads
Viacom has handed Yahoo! a three-year contract under which the internet company will provide sponsored search and contextual ads across its 33 broadband sites, including MTV.com, VH1.com and Nickelodeon.com.
The tie-up was announced yesterday against the backdrop of Viacom's ongoing US$1bn lawsuit against YouTube parent Google. The company denied the decision to go with Yahoo! was influenced by this.
"Yahoo! has made impressive strides with its new search marketing system," said Viacom president and CEO Philippe Dauman. "We couldn't be more pleased to have them as a partner and we look forward to growing our relationship even more over time."
The deal includes other popular Viacom websites, such as those of the Comedy Central and BET channels, and the company said that it may well be extended to include a further 140 others around the world.
11 Apr 2007
© C21 Media 2007
Tuesday, April 17, 2007
Viacom lassoes Yahoo! for online ads
From C21 Media:
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