Nickelodeon and Wal-Mart have completed a deal making Wal-Mart the first and exclusive retail sponsor for the 20th Annual Kids' Choice Awards, airing March 31. Under the deal, ads and promotions will appear across Nickelodeon's various platforms (e.g. TV, Nickelodeon magazine and Nick online). Currently running on the network are several Wal-Mart spots featuring animated elves, Wally and Marty, building excitement for the event and Kids' Choice areas and products in stores. Additionally, Wal-Mart is sponsoring the new Kids' Choice Favorite DVD category, which includes the chance for kids to vote for their top DVD ( www.nick.com/walmart ).
Saturday, March 17, 2007
Nickelodeon And Wal-Mart Announce 20th Annual Kids' Choice Awards Sponsor Deal
From Cynthia Turner's Cynopsis:
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