Creative Review Reviews NickToons Channels New Idents

From Mad.co.uk:

NickToons idents
Source: Creative Review

More proof that kids TV produces some of the funniest ident work around. In these quirky spots for Nickelodeon UK's new look NickToons channel, a group of animated characters are filmed interacting with their "real life" environments in a series of home videos.

Meet Beat, Spoon, Colin the brain and, our favourite, Rooftop, a very tall and somewhat laconic green moose. OK - we admit - one of the most chucklesome films centres around the guys, ahem, trumping along to Strauss' The Blue Danube (it's universal humour you see) but the blending of CGI design and live action here is inspired.

Nickelodeon's in-house team worked alongside Studio aka's Steve Small (yes, them again) and the hugely talented illustrator, Bill Wray, whose work on Ren & Stimpy earned him a legion of fans. The mischievous cartoon world infiltrates the real to great effect here and the nation's kids will guffaw into their Cheerios once again. Brilliant stuff.

Creative director: Peter Drake. Art director: Akin Akinsiku. Senior producer: Tracey Cleland. Off-air designer: Rohat Cellali-Sik. On-air designer: Geoff Parsons (all Nickelodeon UK). Director: Steve Small (Studio aka). Producer: Sharon Titmarsh (Studio aka).