Rainbow has announced the launch of “Winx Club & Friends,” its first themed SVOD channel available on Prime Video, as it reaffirms its commitment to innovation and opens a new chapter in how its catalogue is enjoyed.
Designed for fans of all ages, new and longtime, it places them and their passions – along with great quality content – at the heart of an offering that will constantly evolve and surprise its audience, with new content every month.
The curated, always-available channel launched on Tuesday 10th March 2026 in Italy, France, the United Kingdom, Finland and Sweden through a direct subscription on Prime Video. Featuring Rainbow’s most iconic brands, “Winx Club & Friends” represents a new viewing experience designed first and foremost for fans where all their favourite worlds are brought together in a single on-demand offering without advertising.
Complementing traditional distribution windows, the channel offers a new opportunity to discover and rediscover its most iconic franchises, strengthening Rainbow’s direct relationship with its audience and further expanding an international viewership that already exceeds 100 million viewers worldwide.
Dynamic, constantly evolving programming will add new episodes, new series, and new films every month to keep curiosity alive and offer fresh opportunities for discovery. And because magic knows no boundaries, “Winx Club & Friends” is also set to welcome, over time, new friends and successful properties from other studios, becoming a true entertainment hub dedicated to girls and boys of all ages.
Accessing the offer will be simple and immediate. “Winx Club & Friends” will be available on Prime Video through a direct subscription at an affordable price point, ensuring maximum flexibility.
“With Winx Club & Friends, we are taking a natural step in the evolution of Rainbow as a global content studio,” said Marco Azzani, Executive Vice President (EVP) Digital Channels and Distribution at Rainbow. “The channel was created with the goal of offering fans a simple, flexible, and ongoing experience that enhances our most beloved franchises — as well as those of our partners — over time. It is a project that strengthens our direct relationship with audiences and allows us to experiment with new distribution models, while remaining true to the quality and values that have always defined our content.”
The new channel reaffirms Rainbow's commitment to innovation and opens a new chapter in how its catalogue is enjoyed, placing fans, their passions and quality content at the heart of an offering that is constantly evolving.
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