Collaborations with franchises such as SpongeBob SquarePants and Teenage Mutant Ninja Turtles have expanded reach and amplified brand awareness for Fugglers.
The Entertainer has revealed that Fugglers – the weird and wonderfully mischievous plush toys – have been flying off the shelves, with sales increasing by 247% in the past year. The retailer is reporting that while Fugglers are popular with kids as young as five years old, they’re also appealing to teens and adults due to their quirky charm, collectability and silliness. Collaborations with franchises like Paramount's SpongeBob SquarePants and Teenage Mutant Ninja Turtles have expanded reach and amplified brand awareness for Fugglers, demonstrating that there’s a demand for weird, humorous and unconventional toys in the market.
The plush toys, which boast human-like teeth, vacant eyes and a ‘butt-on hole’, are now officially the third most purchased brand The Entertainer sells and according to the retailer’s buying experts, are on track to claim the top spot this year.
With 650,000 sold in recent months, insight from The Entertainer shows that a recent viral social media trend has also led to Fugglers becoming a cult sensation. Fuggler fans are hunting them down, posting and showing off their collections online, just as they do with Squishmallows. A growing trend online also sees fans ‘blinging’ up their Fugglers by adding rhinestones, accessories and outfits to give their plush monsters a unique look.
The Entertainer has seen a sharp increase in Fuggler-related content across all its social media channels. And with Fuggler demand currently at an all-time high, the toy retailer has also seen demand for shoppers purchasing new releases in record time before they vanish.
The Entertainer is the home of Fugglers, manufactured by Zuru, and sells over 150 different Fuggler designs which are available across its 160+ stores and online at thetoyshop.com. The range includes Baby Fuggs, Gold Fugglers and the new Chaos Crew Fugglers, which have become best-sellers for The Entertainer. More news for Fuggler superfans is the arrival of Fuggler Gremlins, Fuggler Lord of the Rings and cute Love Fuggs, all of which are either available now, on pre-order or are coming very soon.
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Original source: Licensing.biz.
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