Boat Rocker, an independent, integrated global entertainment company, has announced new deals for its beloved classic brands
Danger Mouse,
Count Duckula and
Rainbow. Leveraging the enduring demand for nostalgia brands, Boat Rocker continues to fuel the growth of its classic portfolio by expanding its consumer offering to excite and attract both existing and new fans.
In a four-year, multi-territory deal with renowned game development studio Art of Play, an all-new Danger Mouse action game is set to captivate fans both old and new. Expected to launch in 2026 across platforms including Nintendo Switch, PlayStation, and Xbox, the game will be available in both digital and physical formats, immersing players in the thrilling world of the iconic secret agent. The deal spans the US, UK, Europe, Australia, and New Zealand. The Art of Play deal was licensed with the support of the Layer marketplace.
Character-Wear has joined forces with Boat Rocker in a two-year partnership spanning the UK and Ireland for a collection of apparel and accessories for adults. Delivering high-quality Danger Mouse, Count Duckula, and Rainbow t-shirts, sweatshirts, baseball caps and beanies, the line will be available at Character-Wear’s ‘TV & Movie’ stores, as well as select specialty and online retailers.
“Danger Mouse, Count Duckula and Rainbow are much-loved, instantly recognisable brands whose popularity never wanes,” said Jon Rutherford, President, Global Rights, Franchise, and Content Strategy, Boat Rocker Studios. “We’re delighted to team up with Art of Play and Character-Wear, both leaders in their fields, to offer fans these exciting new products to engage them further with these iconic classics.”
Ash Nicholls, Founder and Director Art of Play, said: “Crikey! As huge fans of the world’s greatest secret agent, we were thrilled to undertake this mission to create a new Danger Mouse game. We aim to capture the daredevil exploits, villainous villainy and hilarious hilarity of the show to provide a dazzling, immersive experience for players.”
Phil King, General Manager, Character-Wear, said: “We are delighted to work with Boat Rocker on a striking new line of apparel and accessories for these iconic brands. The ever-popular characters are strong and distinctive, with unique and colourful appearances that lend themselves perfectly to eye-catching and stylish designs.”
Originally produced by Cosgrove Hall Films for Thames Television, Danger Mouse ran on ITV from 1981 to 1992. The world’s greatest secret agent is set to celebrate his 45th anniversary in 2026. Licensed to thrill a 21st-century audience, the iconic animation blasted back to TV screens with a gadget-packed, gag-laden makeover on CBBC in September 2015. An instant ratings and critical success, it is now in its third series. One of Danger Mouse’s original and most popular villains, Count Duckula enjoyed a successful TV spin-off of his own.
Cult TV show Rainbow, created by Pamela Lonsdale, ran on ITV five times a week from 1972-92 with 1071 episodes in total. Intended to help young children develop their language and numeracy skills, Rainbow revolved around the day-to-day household arrangements of George, Bungle and Zippy and their human sidekicks. Fondly remembered for its catchy theme tune, lovable characters and seventies fashions, it continues to flourish today in a vast range of products adorned with the images of the popular trio.
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Originally published: December 02, 2024.
