The Cybersmile Foundation has announced a new partnership with Rainbow SpA, the creators of the iconic, globally recognized animated series Winx Club, to tackle online abuse while raising awareness of cyberbullying.
The initiative, titled “Spread Magic, Not Hate,” is designed to promote the values of kindness and friendship that have embodied Winx Club and its beloved characters for the past 20 years. The long-term collaboration launched on World Mental Health Day.
“For 20 years, Winx Club has inspired fans worldwide with its message of friendship, courage, and kindness. In today’s digital world, promoting these values and standing against cyberbullying it’s more important than ever. Our partnership with The Cybersmile Foundation will empower young people to spread magic and positivity while fostering a safe and supportive online community,” said Iginio Straffi, Founder and Chief Executive Officer (CEO), Rainbow SpA.
We all have the power to spread magic instead of hate!
Let's lift each other up and create a safe online space for everyone with the help of Cybersmile.
The first phase of the partnership will introduce custom, exclusive Winx Club content specially designed for the young adult audience who are particularly vulnerable to online negativity and cyberbullying. As part of the effort, Cybersmile and Rainbow will co-develop a Winx Club interactive education module promoting themes of kindness, friendship, empathy, and allyship. Once developed, this resource will become available via https://www.cybersmileeducation.org, with plans to expand the program as part of a multi-year partnership.
To celebrate the partnership, an exclusive Winx Club capsule collection of limited edition, co-branded merchandise will be made available globally through a new online store powered by Teemill. Proceeds from the collection will directly benefit Cybersmile’s ongoing mission to create a safer and more positive digital environment.
“We believe that both education and empathy are key to creating a kinder digital space. Teaming up with Rainbow and the iconic Winx Club characters offers us a platform to reach millions of young adults to help them navigate the challenges of cyberbullying and online abuse. Together with our newest partner, we’re spreading a message of kindness when it’s most needed,” commented Scott Freeman, CEO, The Cybersmile Foundation.
Supporters are encouraged to join the conversation today by using #WorldMentalHealthDay on social media when showcasing their support for the values of kindness and compassion embodied by the fairies of Winx Club.
You can support the campaign by purchasing exclusive “Spread Magic, Not Hate” merchandise here.
If you are affected by anything touched on within this article, The Cybersmile Foundatation can help you. Visit their Help Center or click on the blue logo icon at the bottom right of the screen on their website to open Cybersmile Assistant, their smart AI support assistant.
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More Nick: Winx Club Turns 20: Rainbow’s Magical Girls Celebrate Another Milestone With Reboot In The Works!
Originally published: October 12, 2024.
Original source: Kidscreen.
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