“STAR TREK” ANNOUNCES “TAKE THE CHAIR, MAKE AN IMPACT” CAMPAIGN IN CELEBRATION OF “STAR TREK DAY” ON SEPT. 8
Pop-Up Activations Set for Fans in Chicago, Vancouver and Berlin
“Star Trek” Is Partnering with Code.org, DoSomething.org and Outright International to Encourage Fans to Take Action in Their Own Communities
Fans Can Watch the Inaugural Episode of Select “Star Trek” Series for Free Throughout the Anniversary Week
Sept. 3, 2024 – In celebration of “Star Trek Day,” the franchise announces “Take the Chair, Make an Impact,” a global campaign encouraging fans to embrace the optimistic vision of a brighter future and to give back to the inclusive community of fans that “Star Trek” has fostered over the years. The “Star Trek” franchise is making a donation to Code.org, DoSomething.org and Outright International, while also encouraging fans to take on the mission of giving back with this worldwide social activation.
On Sept. 8, 1966, “Star Trek” debuted for the first time on television and creator Gene Roddenberry introduced audiences to a world that championed diversity, inclusion, acceptance and hope. Fifty-eight years later, “Star Trek” commemorates this important day and the franchise’s enduring legacy with the fifth annual “Star Trek Day” celebration, providing fans with a memorable way to enjoy and celebrate all things “Star Trek.”
This year, “Star Trek” has partnered with three worldwide nonprofits that embody the values of the franchise, including Code.org, giving every K-12 student the opportunity to learn computer science; DoSomething.org, fueling young people to change the world; and Outright International, advocating for LGBTIQ inclusion and equality globally. The “Take the Chair” campaign invites fans to see themselves in the iconic U.S.S. Enterprise captain’s chair and ask themselves, “What would I do if I were setting the course to the future?” Fans will be able to engage through a digital experience available to fans worldwide on StarTrek.com. Throughout the month of September, 25% of U.S. product sales from select items on the official “Star Trek” shop will benefit these three nonprofits.
Fans will be able to celebrate “Star Trek Day” at various pop-up events, including the Taste of Chicago located in Chicago, Ill., throughout the weekend of Sept. 6, which will feature the U.S.S. Enterprise captain’s chair, while on Sept. 8 activations in Berlin, Germany, at the ALEXA Mall and in Vancouver, British Columbia, at the Richmond Centre will feature a modern architectural interpretation of the captain’s chair crafted from sustainable materials. At all activations, fans are invited to “Take the Chair,” capture a photo, obtain a personalized mission and receive a limited edition enamel pin.
In honor of “Star Trek Day,” the premiere episodes of the following series and Short Treks will be available to watch for free in a special sampling occurring Sept. 7-13 on Paramount+ partner platforms (Amazon, Apple, Roku), Paramount+’s Official YouTube page, Pluto TV and on the Paramount+ free content hub (US only), episodes listed here:
STAR TREK: THE ORIGINAL SERIES, “The Cage”
STAR TREK: THE NEXT GENERATION, “Encounter at Farpoint Part I & II”
STAR TREK: VOYAGER, “Caretaker Part I & II”
STAR TREK: DEEP SPACE NINE, “The Emissary Part I & II”
STAR TREK: ENTERPRISE, “Broken Bow Part I & II”
STAR TREK: THE ANIMATED SERIES, “Beyond the Farthest Star”
STAR TREK: STRANGE NEW WORLDS, “Strange New Worlds”
STAR TREK: LOWER DECKS, “Second Contact”
STAR TREK: DISCOVERY, “The Vulcan Hello”
STAR TREK: PICARD, “Remembrance”
STAR TREK: SHORT TREKS – “The Girl Who Made the Stars,” “The Trouble with Edward,” “Ask Not,” “Runaway” and “Ephraim and Dot”
For additional information on “Star Trek Day” programming and initiatives, please visit StarTrek.com/Day. *Instagram/TikTok/Facebook/X: @StarTrek #StarTrekDay*
About Star Trek
In the nearly 60 years since the legendary creator Gene Roddenberry introduced the world to a “Star Trek” universe where “Infinite Diversity in Infinite Combinations” remains its proud legacy, the series has continued to break barriers – inspiring generations of fans with a celebration of cultural diversity and inclusion, scientific exploration, and the pursuit of uncharted frontiers. Today, the “Star Trek” canon continues to thrive through film, television, animation, games, publishing, podcasts, experiences, and most recently children’s programming. Available in over 200 markets worldwide, the “Star Trek” franchise of 11 TV series, 13 films, and over 900 episodes has been a mainstay in generating stories that are both exciting and thought-provoking, as well as vastly contributing to the pop culture lexicon throughout the years. StarTrek.com is the official home of the final frontier and fandom - sharing the latest news, celebrating fandom, and so much more. The “Star Trek” series on Paramount+ include STAR TREK: DISCOVERY, STAR TREK: PICARD, STAR TREK: STRANGE NEW WORLDS, the animated series STAR TREK: LOWER DECKS, the highly anticipated original movie STAR TREK: SECTION 31 starring Academy Award winner Michelle Yeoh and the upcoming new drama series STAR TREK: STARFLEET ACADEMY, additionally STAR TREK: PRODIGY is on Netflix in the US, and all are produced by CBS Studios in association with Secret Hideout and Roddenberry Entertainment. Executive producer Alex Kurtzman oversees the “Star Trek” universe across all platforms. For more information on where to watch Star Trek, visit StarTrek.com/Where-To-Watch.
About Code.org
Code.org is a nonprofit dedicated to expanding access to computer science in schools and increasing participation by young women and students from other underrepresented groups. Our vision is that every student in every school has the opportunity to learn computer science as part of their core K-12 education. The leading provider of K-12 computer science curriculum in the largest school districts in the United States, Code.org also created the annual Hour of Code campaign, which has engaged more than 15% of all students in the world.
About DoSomething.org
DoSomething.org is the leading hub for youth-centered activism and service with over 1 million active members and a 31-year legacy of activating over 8 million young people in every U.S area code and 189 countries to take action. We fuel young people to change the world. We specialize in transforming civically curious young people into civically committed leaders. Our actions and programs educate and equip young people, ages 13 to 25, to build solutions to the issues that matter most to them. Leveraging our unique mix of technology, youth culture, and creative peer-to-peer engagement, DoSomething has registered 420,000 young people to vote since 2018 and awarded nearly $2 million in scholarships to young people committed to doing good in their communities since 2010.
About Outright International
Outright International works together for better LGBTIQ lives. Outright is dedicated to working with partners around the globe to strengthen the capacity of the LGBTIQ human rights movement, document and amplify human rights violations against LGBTIQ people, and advocate for inclusion and equality. Founded in 1990, with staff in over 18 countries, Outright works with the United Nations, regional human rights monitoring bodies, governments, humanitarian and development institutions, and civil society partners. Outright holds consultative status at the United Nations, where it also serves as the Secretariat of the UN LGBTI Core Group.
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Stream the Star Trek Universe on Paramount+! Try it FREE at ParamountPlus.com!
Explore the Star Trek universe on StarTrek.com and relive all of your favorite moments at StarTrek.com/Where-to-Watch! And be sure to follow @StarTrek on TikTok, Instagram, Facebook, YouTube, and X/Twitter.
More Nick: Boldly Be with 'Star Trek' and Kid Cudi!
Originally published: September 04, 2024.
H/T: Animation Magazine.
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