FAST IN BLACK & YELLOW: PLUTO TV AND BORUSSIA DORTMUND ANNOUNCE GLOBAL PARTNERSHIP
The global leader in free, ad-supported streaming television (FAST) will be BVB’s new sleeve sponsor across all cup competitions as well as for the BVB women’s team, and launch first FAST channel dedicated to BVB on Pluto TV globally
Dortmund: September 18, 2024 - Pluto TV and Borussia Dortmund today announced an extensive partnership that will see the global leader in free ad-supported streaming television (FAST) and Germany’s iconic football club from Bundesliga work together across BVB content for fans, including a dedicated 24h channel distributed across the world and marketing activities.
As part of the agreement, the Pluto TV logo will be visible on the sleeves of the BVB men’s team in all cup competitions of the 24/25 season, including the UEFA Champions League, where the Pluto TV logo will debut at tonight’s match, the DFB-Pokal and the 2025 FIFA Club World Cup. Pluto TV will also become a Premium Partner supporting BVB’s women’s team which includes sleeve branding across all competitions. The partnership also extends to Pluto TV logo branding across all BVB Bundesliga home matches as well as for BVB’s eFootball team.
In addition, Pluto TV will launch a curated FAST channel dedicated to the football club. The new FAST channel will be available for free across all of Pluto TV’s global markets, bringing to football fans content dedicated to BVB, including interesting, exciting and fun content as well as full match replays of current and historic BVB matches. The FAST channel will be available across all global markets where Pluto TV has a presence, including the US, Germany, Switzerland, Austria, the UK, Nordics, Italy, France, Spain, Canada, Latin America, Brazil, and Australia, among others.
Olivier Jollet, EVP & International GM for Pluto TV: “Pluto TV and Borussia Dortmund are a match made in football heaven. Our new global partnership unites two teams that give their all for black & yellow, significantly boosting Pluto TV’s brand awareness worldwide. With the launch of Borussia Dortmund FAST channel on Pluto TV, we will combine our passion for sports with our curated content model to captivate fans. Football is more than just the 90 minutes on the pitch, and through this collaboration with a club that has made significant contributions to the sport's history, we aim to showcase the very best of this world."
Carsten Cramer, Managing Director of Borussia Dortmund, said: ‘Partnering with Pluto TV, a member of the Paramount Global family, provides us with an innovative platform that enhances our presence across international markets, reaches new target audiences, and strengthening our connection with local fans. Pluto TV’s commitment also includes the BVB women’s and eFootball teams, aligning seamlessly with our holistic approach.”
-ENDS-
About Pluto TV
Pluto TV, a Paramount Company, is the leading free streaming television service delivering hundreds of live linear channels and thousands of titles on-demand to a global audience. The Emmy ® award-winning service curates a diverse lineup of channels, in partnership with over 400 international media companies, offering a wide array of genres, languages and categories featuring movies, television series, sports, news, lifestyle, kids and much more. Pluto TV can be easily accessed and streamed across mobile, web and connected TV devices. Headquartered in Los Angeles, Pluto TV’s growing international footprint extends across four continents and over 35 markets.
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Originally published: September 19, 2024.
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