Saturday, July 06, 2024

Meet SpongeBob at the 2024 British Grand Prix at Silverstone

If you’re attending the 2024 British Grand Prix at Silverstone, make sure to swing by the Fan Zone and meet SpongeBob! He’ll be at the Paramount+ Team SquarePants activation celebrating SpongeBob SquarePants' 25th anniversary all weekend!

SpongeBob 25 activation at the 2024 British Grand Prix at Silverstone

Stop by to get your very own Bikini Bottom driver’s license, snap a pic with the SpongeBob F1 racing car and participate in the exciting giveaways on Saturday and Sunday!

Celebrate SpongeBob’s 25th anniversary at the Silverstone Grand Prix!


Velocity Experience: We’re thrilled to be live at the F1 Fan Zone this weekend at the British Grand Prix, celebrating SpongeBob’s 25th Anniversary with @paramountplus and @nickelodeon

Our team brought this exciting concept to life using a mood board provided by Paramount and Nickelodeon. From this brief, we developed an engaging activation that fans can immerse themselves in.

Visitors can enjoy various activities, including shuffleboard and creating their own Bikini Bottom driver’s license. There are also fun photo opportunities with Krabby Patties, wearing SpongeBob’s iconic pants, and snapping a picture on the podium.

A major highlight is the SpongeBob-themed F1 show car, which has attracted significant attention on our first day.

Having collaborated with Paramount on previous activations, it’s been a pleasure working with them again to celebrate everyone’s favorite sponge!

If you’re at the circuit come by the fan zone come by this weekend SpongeBob himself will be there!

#spongebob25 #paramountplus #nickolodeon #silverstone #britishgrandprix #liveevents #velocityexperience #motorsport

SpongeBob 25 activation at the 2024 British Grand Prix at Silverstone

SpongeBob 25 activation at the 2024 British Grand Prix at Silverstone

SpongeBob 25 activation at the 2024 British Grand Prix at Silverstone

SpongeBob 25 activation at the 2024 British Grand Prix at Silverstone

SpongeBob 25 activation at the 2024 British Grand Prix at Silverstone

SpongeBob 25 activation at the 2024 British Grand Prix at Silverstone

SpongeBob 25 activation at the 2024 British Grand Prix at Silverstone

Paramount+ UK & Ireland is HERE! Stream a Mountain of Entertainment, including your Nickelodeon favourites! Try it FREE at ParamountPlus.com!

Paramount+ is also available with Sky Cinema at no extra cost.


Originally published: July 06, 2024.

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