The age specific stationery company Love Writing Co. has introduced a new Paw Patrol Collection to help foster a love for reading and writing.
With the help of early years education experts, Love Writing Co. is becoming a trailblazing force in the early learning space, by creating innovative pencils, books and writing tools that are centred around building confidence, developing writing skills and alleviating pressure points for children.
Love Writing Co.’s products are ergonomically designed to comfortably fit in a child’s hand for extended lengths of time, by being the right length and width and featuring a tripod grip. The softer core also allows for a tension free experience, reducing strain on the hands and creating a smoother pencil to paper journey.
The new Paw Patrol range continues to pave the way for future product launches with industry giants.
The company describes the innovative range as a gateway to creativity and education for children and will focus on fostering a love for reading and writing with the help of their favourite TV characters. It will feature ethically sourced and sustainable products: a Pre-Writing Skills Ages 2+ Workbook, Handwriting Book ages 3-5 and ergonomic tripod grip writing pencils and erasable colouring pencils.
Surlender Pendress, CEO and co-founder of Love Writing Co., said: “We’re thrilled to release our latest Paw Patrol collection of age-appropriate products. Currently, 50% of under-11s are not meeting literary guidelines, nearly 3m children per year. Our aim is to turn writing into a fun adventure for children, and as a result help combat these statistics.”
She added: “Paw Patrol is the No. 1 children’s TV programme in over 15 countries. We’re not only tapping into the children’s love for the show and characters, but we’re also assisting their education and helping to develop their motor skills.”
This collection follows the launch of The Adventure of Paddington collection earlier this year.
Since launching, Love Writing Co. has seen more than 35,000 customers, with a year-on-year growth of 38% in the last two years. Currently available on the company’s website, Amazon and at independent stockists, Love Writing Co. is imminently expanding to the USA.
Love Writing Co. invites retailers to reach out for in-depth product demonstrations and to explore collaboration opportunities. Visit the website for more information on the Paw Patrol range or contact hello@lovewritingco.com to discuss retailing opportunities.
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Original source: Licensing.biz.
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