From the Netflix Newsroom:
‘Avatar: The Last Airbender’ Renewed for Two More Seasons as Social Fandom Heats Up
Avatar Renewal Announcement
Avatar State has officially taken over the world.
Fans across the globe have embraced Avatar: The Last Airbender, leading to a two-season renewal. The live-action reimagining of the beloved animated series follows Aang, the young Avatar, as he learns to master the four elements (Water, Earth, Fire, Air) to restore balance to a world threatened by the terrifying Fire Nation.
Since the show’s Netflix debut on February 22, Avatar: The Last Airbender has reigned as the top English TV show with 41.1M views in just the first 11 days. The series ranked No. 1 in 76 countries and in the top 10 in 92.
Leading up to the series premiere, we harnessed all four elements to heighten excitement with fans old and new.
EARTH
We kicked things off at our Tudum: A Global Fan Event celebration in Brazil in June 2023, where fans went wild for the first looks and first tease of the show. The official teaser debuted during Geeked Week 2023 followed by the full trailer debut in January. Overall, Avatar: The Last Airbender has amassed 2.2B global campaign views on Netflix platforms to date.
Leading up to the series debut, we hosted the US world premiere at the Egyptian in Los Angeles followed by activations in Brazil, Canada, Germany, Malaysia, Mexico, the Netherlands, the Philippines, and Thailand to celebrate with fans in person.
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| The cast and crew of ‘Avatar: The Last Airbender’ at the world premiere in Los Angeles. |
AIR
Fans showed off their airbending skills on TikTok, like this very enthusiastic AccuWeather meteorologist who used his magic to manipulate weather patterns.
Overall, the series has seen outsized success on the platform, where user-generated content drew 1B impressions on the #AvatarTheLastAirbender hashtag on TikTok in the first week of release.
On YouTube, Filipino actress and comedian Melai Cantiveros took to the sky for a custom promotional spot for the fictional Appa Air — complete with unlimited cabbages and Aang’s iconic airball. The spot even elicited a response from the “benders” of Philippine Airlines.
FIRE
Self-proclaimed Avatar: The Last Airbender superfan (and 23-time Grand Slam winner) Serena Williams served the heat, literally, in a special promo to show fans how to get into Avatar State.
And Serena wasn’t the only one. Dutch speed skater Jutta Leerdam, Olympic skater Sky Brown, NFL players Jermain Johnson and DeMarcus Lawrence, former US women’s soccer player Carli Lloyd, Olympic gymnast Kaitlyn Ohashi, NBA players Karl-Anthony Towns and the Milwaukee Bucks, and the University of Alabama football team also donned the iconic blue arrow. Fans can now get in on the action thanks to a custom filter available on Instagram, Snapchat and TikTok.
WATER
We channeled the power of water for a special Avatar: The Last Airbender takeover at Sphere on the night of premiere. The video of the display, which shows Aang finally breaking free after 100 years trapped in ice, was also shared on X with fans across the globe.
❄️🌀 After 100 years trapped in ice, Aang is finally breaking free! Join the Avatar on his journey starting TOMORROW 🧊 @spherevegas
— Netflix (@netflix) February 21, 2024
Only 12 more hours until Avatar: The Last Airbender! pic.twitter.com/VUogTwZRxz
With two more seasons officially on the horizon, Avatar State is just heating up.
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| ‘Avatar: The Last Airbender’ stars Ian Ousley, Kiawentiio, Gordon Cormier, Paul Sun-Hyung Lee and, Dallas Liu at FAN EXPO Vancouver. Credit: Mark Yuen Visuals for FAN EXPO Vancouver" |
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| @KohakuKuun, @LizaGrimm, @FabiAang and Sebastian Gerdshikow of Filmstarts took part in a YouTube livestream in Germany to celebrate ‘Avatar: The Last Airbender.’ |
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| Fans lined Petaling Street in Kuala Lumpur for a special Appa lion dance activation to mark Lunar New Year. |
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| Influencers attended a special screening in Mexico City. |
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| Stars Dallas Liu and Gordon Cormier sat with fans before a special screening in Manila. |
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| Fans gathered for a special Appa Chinese New Year lion dance activation in Bangkok's Chinatown. |
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The order will conclude the story of Aang’s journey to become the Avatar in fantastical world.
While the first season was eight episodes, there’s no word yet on the episode count of the final two seasons. Netflix has done double-season renewals before (on shows like Emily in Paris and Stranger Things), but this might be the first time the streamer has ordered two seasons to close out a series. The Avatar animated series likewise told its story across three seasons.
The story follows Aang (Gordon Cormier), the young Avatar, as he learns to master the four elements (Water, Earth, Fire, Air) to restore balance to a world threatened by the Fire Nation.
The Last Airbender also stars Daniel Dae Kim as Fire Lord Ozai, Paul Sun-Hyung Lee as General Iroh, Ken Leung as Commander Zhao, Elizabeth Yu as Princess Azula, Dallas Liu as Prince Zuko, Kiawentiio as Katara, and Ian Ousley as Sokka.
The project is a reimagining of the Nickelodeon animated series that ran for three seasons starting in 2005. Albert Kim serves as showrunner, executive producer and writer. Kim executive produces alongside Dan Lin, Lindsey Liberatore, Jabbar Raisani and Michael Goi. Roseanne Liang will direct alongside Goi, Raisani and Jet Wilkinson.
The official detailed description: “Water. Earth. Fire. Air. The four nations once lived in harmony, with the Avatar, master of all four elements, keeping peace between them. But everything changed when the Fire Nation attacked and wiped out the Air Nomads, the first step taken by the firebenders towards conquering the world. With the current incarnation of the Avatar yet to emerge, the world has lost hope. But like a light in the darkness, hope springs forth when Aang (Cormier), a young Air Nomad — and the last of his kind — reawakens to take his rightful place as the next Avatar. Alongside his newfound friends Sokka (Ousley) and Katara (Kiawentiio), siblings and members of the Southern Water Tribe, Aang embarks on a fantastical, action-packed quest to save the world and fight back against the fearsome onslaught of Fire Lord Ozai (Kim). But with a driven Crown Prince Zuko (Liu) determined to capture them, it won’t be an easy task. They’ll need the help of the many allies and colorful characters they meet along the way.”
Stream the original animated Avatar: The Last Airbender and The Legend of Korra on Paramount+ and Netflix! Try Paramount+ for FREE at ParamountPlus.com
Listen to the brand new podcast, Avatar: Braving the Elements!
Subscribe to the official Avatar: The Last Airbender YouTube channel!
Originally published: March 06, 2024 at 21:26 GMT.
Additional source: The Hollywood Reporter; H/T: Special thanks to What's on Netflix and @KeydalisColo!
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