Fans are invited to dive into a Bikini Bottom celebration as SpongeBob SquarePants turns 25 in 2024. The positivity of SpongeBob is embraced with Paramount's new campaign hook, 'Like a Sponge', which encourages everyone to channel their inner SpongeBob and sprinkle a bit of his sunny optimism across their lives.
The brand-new toy line captures the essence of SpongeBob's playful spirit. SpongeBob is also breaking new ground with exciting collaborations and partnerships that embody everything SpongeBob, spreading laughter, embracing differences and soaking up the good vibes.
"SpongeBob turning 25 is a monumental milestone," Jamie Drew, executive vice president, Consumer Products & Experiences, Paramount Global, told Toy World Magazine. We're celebrating by painting the world yellow with a global marketing campaign that gives fans the opportunity to 'be a little more SpongeBob'. SpongeBob is a brand (and character) that people gravitate towards for its optimism and positivity: we will celebrate this all year long."
"We've had a lot of interest in Operation Sea Change and have just announced our latest partnership with Ecoegg, the environmentally friendly laundry brand, which is launching a range of products in support of this initiative," added Drew. "We're also currently signing defining global partnerships with some of the biggest brands and we have an exciting UK initiative aligned to one of the biggest sporting events of the summer. Stay tuned for more info. New SpongeBob content will also roll out in the future, with the next theatrical release coming in 2025."
Watch the SpongeBob SquarePants Universe, including Kamp Koral: SpongeBob's Under Years and The Patrick Star Show on Nickelodeon and Paramount+! Try it FREE at ParamountPlus.com.
Listen to The SpongeBob Musical here!
CALLING ALL GOOFY GOOBERS! (ROCK!) Are ya ready for a deep dive into the world of SpongeBob SquarePants? The SpongeBob YouTube channel is THE PLACE for all fan-favorite SpongeBob moments! Subscribe now at https://www.youtube.com/SpongeBobOfficial!
CALLING ALL GOOFY GOOBERS! (ROCK!) Are ya ready for a deep dive into the world of SpongeBob SquarePants? The SpongeBob YouTube channel is THE PLACE for all fan-favorite SpongeBob moments! Subscribe now at https://www.youtube.com/SpongeBobOfficial!
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