Reality TV star Charlotte Crosby, fresh from her shock unveiling as Space Fairy on the Australian version of The Masked Singer, headlines Paramount+ UK & Ireland's Christmas advertising campaign! Check out Charlotte singing about Paramount-Paramount-Paramount+'s (darn that's catchy!) festive highlights in the music video below! The campaign also marks Charlotte's professional recording debut. Make sure to try Paramount+ for FREE at ParamountPlus.com!
A mountain of entertainment this festive season | Paramount+
Speaking about her success following The Masked Singer Australia and what it was like to find out she'd be singing in a global Christmas campaign, Charlotte told ITV's This Morning: 'When I found out I'd been asked to sing by Paramount+, I thought 'this can't be happening'. I was so scared but thought I'll just do it, it's a Christmas jingle, it's only fun - and that's exactly what it was. I love a good surprise and I think that's what it will be to everyone at home.'
Rolling out across December, the global streamer’s extensive UK nationwide campaign shines a spotlight on the ‘Mountain of Entertainment’ that audiences can enjoy this Christmas. From blockbuster movies Transformers: Rise of the Beasts, Babylon, and Dungeons and Dragons: Honour Among Thieves to original series and iconic shows including Frasier, The Serial Killer’s Wife, The Curse, Yellowstone, Lawmen: Bass Reeves, South Park, Star Trek: Strange New Worlds and The Castaways, as well as family treats Rubble & Crew, Baby Shark’s Big Movie and Monster High 2.
Conceived and produced by Paramount UK’s in-house marketing and creative teams, the new musical campaign aims to get the nation singing along to its memorable melody.
30 second spots will air across TV, BVOD, Cinema and YouTube with a 60 second version playing across primetime TV in December, including its launch in Gogglebox. The campaign will include innovative takeovers on Social platforms and Digital Display, and will also run across Audio, OOH and Radio.
Talent partnerships with TikTok and Spotify will further help the jingle to become an earworm.
Paramount+ has partnered with TikTok’s inaugural Advent Calendar and joined forces with TikToK legend and singer-songwriter Sam Ryder who becomes the platform’s very own Santa and Paramount+ Choir Master this month. Behind door number 2, Sam performs his own version of the #ParamountPlusJingle and is challenging creators to whip up their own renditions to win the chance to duet with him.
On Spotify, podcast hosts including Alan Carr (Life’s a Beach), Tom Allen and Suzi Ruffell (Like Minded Friends) and Joe Wilkinson and David Earl (Chatabix) will sing their own versions and discuss their favourite Paramount+ shows, whilst custom remixes of the jingle will be contextually targeted around Rock, RnB and Country playlists.
Teaming up with Global radio, Capital FM listeners will be challenged to name the track that inspired the jingle to win tickets to the station’s annual Jingle Bell Ball and meet Charlotte.
To ensure passers-by enjoy the full sensory experience, Digital Out of Home sites will be audio synced with radio whilst Orbit screens in nationwide shopping centres will play with the sound on.
Bringing even more joy to the fun and festive campaign, musical pedicab rickshaws in London will crank up the jingle whilst pop-up choirs are set to entertain train stations and shopping precincts in the capital, Bristol, Birmingham and Manchester.
Anna Priest, Senior Vice President and Head of Paramount+ UK said: “As we head into the festive season, we want to ensure Paramount+ is firmly lodged in people’s minds. What better way to achieve this than by creating a joyous earworm, featuring Charlotte’s beautiful voice, that showcases the phenomenal blockbuster entertainment we have on offer!”
Charlotte Crosby said: “I can’t believe I’ve been asked to sing for a FESTIVE ADVERT! What an opportunity. It’s been soooo fun showing off a little side to me nobody knows exists. Thanks to Paramount+ for the immense fun we had doing this. And for making the catchiest ever festive jingle.”
Charlotte also revealed that the hit show, Geordie Shore where she initially found fame will return to our screens on Paramount+ in January!
'The show is completely different now' says Charlotte. It's got a lot of people in it because we've got partners and family in it. I think life has changed for all of us!'
Over a decade on since Charlotte first joined the show, she spoke about the show's success, saying: 'Australia, Brazil, Italy, Netherlands, New Zealand... it's everywhere, it's huge, it's so big. I feel so lucky that I've had the opportunity to fly all over the world and work in nearly every country.'
Geordie Shore returns in January on Paramount+ UK.
Paramount+ UK & Ireland is HERE! Stream a Mountain of Entertainment, including your Nickelodeon favourites! Try it FREE at ParamountPlus.com!
Paramount+ is also available with Sky Cinema at no extra cost.
Originally published: November 29, 2023.
Additional sources: YouTube, Roastbrief.
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