Nickelodeon has been spooking up some big ratings wins with its Halloween fare, Deadline is reporting.
Monster High 2 premiered on Thursday, Oct. 5, ranking as the time slots No. 1 cable program among kids ages 2-11. Because of that, Nickelodeon also managed a double-digit live + same-day ratings increase in the kids demo year-over-year (33% among the 2-11 crowd and 25% for ages 6-11).
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| L-R: Ceci Balagot as Frankie Stein, Miia Harris as Clawdeen Wolf and Nayah Damasen as Draculara in Monster High 2 on Nickelodeon and streaming on PARAMOUNT+. Photo Credit: Kailey Schwerman/Nickelodeon/Paramount+. |
For context, Monster High: The Movie premiered in the comparable time slot last year.
After three days of viewing, Monster High 2 was up 125% among kids 6-11, managed a 0.9 (versus the live + same-day 0.4 rating). With kids 2-11, the film was up 80% in the L3 window.
In terms of total viewers, the film managed 389,000 in the L3 window on Nick (up 56% from the same-day numbers). In all, Paramount Global says the film reached an audience of 2.6M across its premiere weekend across all of its airings on Nickelodeon, Nick At Nite, Nicktoons, and TeenNick.
The week before, A Really Haunted Loud House made its debut on September 28, reaching about 1.9M viewers across all of its weekend airings on the Nick channels.
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| Wolfgang Schaeffer as Lincoln Loud and Jahzir Bruno as Clyde McBride in A Really Haunted Loud House. Photo Credit: Nickelodeon/Paramount+. |
In the L3 window, the film soared 100% to a 0.4 among kids 2-11. Meanwhile, among the 6-11 crowd, it mustered a 67% ratings increase to a 0.5.
Both movies were released on Paramount+ the same day as their linear TV premieres.
Stream a Mountain of Entertainment, including your Nickelodeon favorites on Paramount+! Try it FREE at ParamountPlus.com!
Originally published: October 11, 2023.
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