The new NickWatch connected smartwatch from Watchinu will harness the popularity of global kids brand Nickelodeon.
Israeli start-up Watchinu has launched a new connected smartwatch for six to nine-year-olds, NickWatch, under licence agreement with Nickelodeon. Offering a wealth of entertainment based on Nickelodeon’s iconic characters, NickWatch features a variety of games, dances, crafts, music, safe connectivity, communication and customisation, all in one device.
NickWatch has been developed by the team at Watchinu and will be operated via a licensee agreement with Paramount Global, Nickelodeon’s parent company.
The connected smartwatch features characters from a range of beloved Nickelodeon series including Teenage Mutant Ninja Turtles, SpongeBob SquarePants, The Loud House and more. NickWatch allows parents to monitor their child’s use of the watch and most importantly, keep track of their child’s location via the NickWatch Caretaker App.
Downloadable on all app stores when subscribed, the Caretaker App gives parents and caregivers peace of mind and reassurance when away from their children. Adults can use the app to enable two-way messaging and calls, and even manage the user account on the watch. This includes muting the device, for example during school hours, and choosing who can connect and communicate via messaging and voice notes with their child – and children can’t override the actions taken. Social media platforms are not accessible from the watch.
NickWatch includes eight key features, to provide an imaginative and explorative environment for children (and their parents), helping to spark intuitive play. The NickWatch’s variety of games encourages roleplay and enhances physical and social play, allowing children to interpret the tasks presented and let their imagination run wild.
“NickWatch is set to shake-up the wearables market with some of the animation world’s most iconic and best loved characters baked into the experience – from SpongeBob to Teenage Mutant Ninja Turtles, the NickWatch delivers an experience like no other with the perfect combination of imaginative play and peace of mind for parents and carers,” said Udi Miron, CEO at Watchinu.
Doug Rosen, senior vice president, Games & Emerging Media, Paramount Global, added: “We are delighted that Watchinu is launching a new connected smartwatch harnessing the power of our consumer brands and that our iconic Nickelodeon characters will be used to help kids embrace technology and create immersive experiences that unlock a boundless world full of imagination, creativity and connectivity.”
NickWatch comes with two straps (one simple strap and one Snazzy strap featuring famous Nickelodeon characters) and the Connect-O-Cable (USB charger) in the box. Soon, customers will be able to choose whether to purchase their NickWatch with or without the charging station, which can double as a night light. Additional accessories available at a later date will include headphones, bag clips/holder, power station skins and a neck hanger.
From May, new games will be released every couple of months, along with new stickers and watch face designs, new sound effects, musical instruments and voice filters.
For more information, visit https://www.nickwatch.com.
Official press release:
It's time to dial up the fun with NickWatch, the new connected smartwatch for kids
LONDON, April 14, 2023 -- Israeli start-up Watchinu has launched NickWatch, a new connected smartwatch under license agreement with the popular kids' brand Nickelodeon, now available for kids aged six to nine. Offering a wealth of entertainment based on Nickelodeon's iconic and award-winning characters, the brand new NickWatch features a variety of games, dances, crafts, music, safe connectivity, communication and customisation, all in the one must-have accessory for kids.
The connected smartwatch features characters from beloved Nickelodeon series including Teenage Mutant Ninja Turtles, SpongeBob SquarePants and more. NickWatch also allows parents to monitor their child's use and, importantly, keep track of their child's location via the 'NickWatch Caretaker App.'
Downloadable on all app stores when subscribed, the Caretaker App gives caregivers peace of mind when away from their children. Adults can use the app to enable two-way messaging and calls, and manage the user account on the watch. This includes muting the device during school hours, for example, and choosing who can connect and communicate with their child – and no, children can't override the actions taken! Social media platforms are also not accessible from the watch.
NickWatch includes eight key features, to provide an imaginative and explorative environment for children (and their parents), helping to spark intuitive play. The NickWatch's variety of games encourage roleplay and enhance physical and social play, allowing children to interpret the tasks presented and truly let their imagination run wild.
Udi Miron, CEO at Watchinu says: "NickWatch is set to shake-up the wearables market with some of the animation world's most iconic and loved characters baked into the experience – from SpongeBob to Teenage Mutant Ninja Turtles, the NickWatch delivers an experience like no other with the perfect combination of imaginative play and peace of mind for parents and carers."
"We are delighted that Watchinu is launching a new connected smartwatch harnessing the power of our consumer brands and that our iconic Nickelodeon characters will be used to help kids embrace technology and create immersive experiences that unlock a boundless world full of imagination, creativity and connectivity," said Doug Rosen, Senior Vice President, Games & Emerging Media, Paramount Global.
From May, new games will be released every couple of months, along with new stickers and watch face designs, new sound effects, musical instruments and voice filters.
NickWatch Fact Sheet
The NickWatch has eight key functions, outlined below:
• Chat – Users can have two-way messaging conversations making it quick and simple
for carers to check in when needed.
• Talk – Users can make two-way phone calls to inputted and verified contacts.
• Create – Enriches creativity and imagination through a variety of mini-applications
including sound effects, musical instruments, funny voices, dance and story words.
o prompts the user to make up a story with the random words generated.
• Play – A number of motion-based games and activities (outlined below).
• Design – Allows children to customise and personalise their watch including the
wallpaper, ringtones and message sounds.
• Capture – Using a front-facing camera, children can ‘wear’ funny faces to express
themselves. They can also apply a filter from the library to pop on photos and share
with contacts.
• Move – The watch tracks daily steps and shows progress overtime. When a new feat
is reached, a cool design is unlocked for the display.
• Listen – Users can play original music through the Listen app.
Games include:
• Karate! – Raise your hand and strike the random, surprising objects the watch
displays. See them explode into bubbles and confetti as you slice through them!
• Ask & Shake – Ask Lucy Loud from The Loud House a question and shake your watch
to reveal the fortune the crystal ball has for you!
• Balance – SpongeBob is meditating, and random objects pile onto his head. To keep
him at peace, use your watch to balance the objects – if they fall, you’ll find out just
how long you managed to hold them for.
• Shake! – A jellyfish crawls onto the watch face… shake your arm and send the jellyfish
flying!
• Patrick Says – Just like Simon Says, but knowing Patrick (from SpongeBob
SquarePants), you may be asked to complete some really unexpected tasks!
• Poses – Copy the crazy poses the character displays within in a specific timeframe.
• Mix it! – Rotate your arms until the two random objects on screen are mixed into one
bizarre and funny result.
• Ninja School – Train with your own Master Splinter to become a real ninja!
For more information please click here.
About Watchinu
WatchinU is an Israeli technology startup company that focuses on developing experiences, hardware and software solutions in the fields of wearable devices and IoT (the Internet of Things). The NickWatch is the company's first product, in its smart watch line. WatchinU was founded by twocompanies, Trackimo and Beta. Trackimo is a world leading company in the development of IoT solutions, specializing in devices and cloud platforms of SIM management and tracking technologies, as well as wearable accessories. Beta is an innovation incubator, and is backed by Paramount Global. It specialises in entertainment and tech.
About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount Consumer Products’ portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and SHOWTIME®. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. To view our range of consumer products and Paramount branded apparel, visit ParamountShop.com.
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Originally published: April 14, 2023.
Additional source: Licensing.biz; Press release via PR Newswire.
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