CBS Sports and Nickelodeon’s presentation of the National Football League’s Christmas Day game between the Denver Broncos and Los Angeles Rams on Sunday, Dec. 25 averaged 22.57 million viewers. The game was watched by 21.67M viewers on CBS with 906K viewers tuning into the Nick-ified Nickelodeon NFL Nickmas Game edition, featuring holiday-themed augmented reality; fan-favorite characters on the field; cannons shooting snow, presents and slime; a virtual Nick blimp flying throughout the stadium; and tons of special guests; as well as SpongeBob SquarePants star Patrick Star serving as a commentator.
Update, via Cynopsis:
“The Nickelodeon NFL Nickmas Game,” a presentation of the Christmas Day game between the Denver Broncos and Los Angeles Rams, was the highest-rated Christmas Day telecast on Nickelodeon with total viewers P2+ since 2016, up +400% from Christmas Day 2021. The telecast averaged over 906,000 total viewers P2+ and was watched by nearly 2.6 million viewers P2+ on an all-or-part basis.
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Originally published: December 28, 2022.
Source: Sports Media Watch; Additional source: SportsPro.
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