Carlos Martínez has been appointed Vice President (VP) Country Manager of ViacomCBS Networks International (VCNI) for Iberia, leading the company's local strategy in Spain and Portugal.
ViacomCBS Networks International is part of ViacomCBS (NASDAQ: VIACA, VIAC) and is comprised of some of the most iconic global consumer brands such as Nickelodeon, Nick Jr, Paramount Network, MTV, Comedy Central, ViacomCBS International Studios and the free-TV streaming service Pluto TV, among others.
As Country Manager, Carlos Martínez (pictured above) will drive the company's growth through its content, channels, events, streaming services, digital products and production, distribution and advertising services, bringing his leadership and team management skills, as well as a deep knowledge of the Spanish and Portuguese markets.
Carlos Martinez joined ViacomCBS Networks International in 2001 as part of the international advertising sales team based in London, and since then he has developed a successful and extensive career within the company. Before being appointed Country Manager for Iberia, he was also responsible for the advertising sales, operators and digital media departments for this region.
Prior to joining ViacomCBS Networks International, he worked for renowned companies in the media sector, including Eurosport (Paris), BBC Worldwide (London) and Bloomberg TV (New York).
"After more than 20 years at ViacomCBS Networks International it is a great satisfaction for me to take on the role of Country Manager for Iberia and continue contributing to the development of a solid and sustainable business in these markets. And even more so at a time of transformation for our industry, which not only entails great challenges, but also great growth opportunities for us and our partners. So I am very happy to be able to play this role, and to do so with the company's values of optimism, inclusiveness, collaboration, agility and adaptability," said Carlos Martinez.
A graduate in International Business Administration and Management from Icade (Madrid) and Neoma Business School (Reims), he completed his training with an MBA in Television Companies in collaboration with the University of Salamanca and UTECA, and has completed leadership programs at the London Business School (London) and commercial team management at the Instituto de Empresa (Madrid).
Official ViacomCBS Networks International (VCNI) Iberia press release via Dircomfidencial (en Español):
Carlos Martínez, nuevo VP Country Manager de ViacomCBS Networks International para Iberia
Carlos Martínez ha sido nombrado VP Country Manager de ViacomCBS Networks International para Iberia, pasando a liderar la estrategia local de la compañía en España y Portugal. ViacomCBS Networks International es parte de ViacomCBS (NASDAQ: VIACA, VIAC) y está compuesta por algunas de las marcas de consumo más icónicas a nivel global como Paramount Network, MTV, Comedy Central, Nickelodeon, Nick Jr., ViacomCBS International Studios o el servicio de streaming Pluto TV, entre otras.
Como Country Manager, Carlos Martínez impulsará el crecimiento de la compañía a través de sus contenidos, canales, eventos, servicios de streaming, productos digitales y servicios de producción, distribución y publicidad, aportando sus habilidades de liderazgo y gestión de equipos, así como un profundo conocimiento del mercado español y portugués.
Carlos Martínez se incorporó a ViacomCBS Networks International en 2001 como parte del equipo de ventas publicitarias internacionales en Londres, y desde entonces ha desarrollado una exitosa y extensa trayectoria dentro de la compañía. Así, antes de ser nombrado Country Manager para Iberia, era el responsable de los departamentos de ventas publicitarias, operadores y medios digitales también para esta región.
Previamente a su incorporación a ViacomCBS Networks International formó parte de reconocidas empresas del sector de los medios de comunicación, entre las que destacan Eurosport (París), BBC Worldwide (Londres) y Bloomberg TV (Nueva York).
“Tras más de 20 años en ViacomCBS Networks International es una gran satisfacción para mí asumir el rol de Country Manager para Iberia y continuar contribuyendo al desarrollo de un negocio sólido y sostenible en estos mercados. Y más en un momento de transformación para nuestro sector, que no solo entraña grandes retos, sino también grandes oportunidades de crecimiento tanto para nosotros, como para nuestros partners. Así, estoy muy feliz de poder desempeñar esta función, y hacerlo con los valores de la compañía de optimismo, inclusividad, colaboración, agilidad y adaptabilidad”, ha dicho Carlos Martínez.
Titulado en Administración y Dirección de Empresas Internacionales por Icade (Madrid) y Neoma Business School (Reims), completó su formación con un MBA en Empresas de Televisión en colaboración con la Universidad de Salamanca y UTECA, y ha cursado programas de liderazgo en la London Business School (Londres) y de gestión de equipos comerciales en el Instituto de Empresa (Madrid).
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From Executive Digest (em Português):
Carlos Martínez nomeado VP Country Manager da dona das marcas MTV e Nickelodeon para a Península Ibérica
Carlos Martínez foi nomeado VP Country Manager da ViacomCBS Networks International para a Península Ibérica, liderando a estratégia local em Portugal e Espanha, foi hoje anunciado.
Num comunicado hoje divulgado, a ViacomCBS Networks International refere que Carlos Martínez procurará impulsionar o crescimento da empresa através dos seus conteúdos, canais, eventos, serviços de ‘streaming’, produtos digitais e serviços de produção, distribuição e publicidade, contribuindo para tal com as suas reconhecidas capacidades de liderança e de gestão de equipas, bem como um profundo conhecimento dos mercados português e espanhol.
A ViacomCBS Networks International é parte da ViacomCBS (NASDAQ: VIACA, VIAC), sendo composta por algumas das marcas de consumo mais icónicas globalmente, como a MTV, Nickelodeon, Nick Jr., Paramount Network, Comedy Central, ViacomCBS International Studios e o serviço de streaming Pluto TV, entre outras, e refere que enquanto Country Manager, Carlos Martínez procurará impulsionar o crescimento da empresa.
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Originally published: January 11, 2022.
Additional source: PR Noticias.
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