Live Company Group PLC (LON:LVCG) has announced that it has won a new contract at an Italian designer outlet centre with McArthur Glen for its BRICKLIVE Nick Jr. concept.
From mid-August until the third week in September 2021 the Castel Romano Designer Outlet in Rome will feature plastic brick models of well-known Nickelodeon characters from shows such as PAW Patrol, Blaze and the Monster Machines (BLAZE e le mega macchine) and Shimmer and Shine.
Live Company said it was the first time it has worked with McArthur Glen and the first time a Bricklive tour will be staged in Italy.
McArthur Glen owns around 30 shopping centres in Europe, including four other centres in Italy, plus seven in England, four in France, three in Germany, two each in Austria and the Netherlands, one each in Belgium, Canda, Greece, Spain.
Tina Anthony, managing director of Bricklive, said: "We are delighted that McArthur Glen is the first shopping centre in Italy to stage a Bricklive Tour and look forward to other Italian shopping centres and visitor attractions booking a BL tour in the near future."
Live Company Group first partnered with Nickelodeon to produce themed tours associated with certain Nickelodeon and Nick Jr. properties, including PAW Patrol, SpongeBob SquarePants and Top Wing, in return for a royalty fee based on the revenues of the themed tours in the U.K. in June 2019. The partnership was then expanded internationally the following December.
Original source: Proactive; Additional source: Investegate.
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