ViacomCBS Networks International (VCNI) has announced the launch of a new UK-based commercial team.
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| Lee Sears (pictured), Executive Vice President and General Manager, Digital & Ad Sales, VCNI. |
Velocity UK, a sub-brand of ViacomCBS’s international commercial division of the same name, will be focused on leveraging VCNI’s social platforms business in the UK and act as the exclusive source for clients looking to reach audiences across its social inventory.
The media giant said that this new business will work closely with Sky Media, who will continue to handle all linear, VoD and sponsorship ad sales for ViacomCBS Networks UK and Ireland (VCN UK).
Heading up Velocity UK will be VCNI Executive Vice President (EVP) and General Manager (GM) of digital and ad sales Lee Sears. Sears will oversee the unit which will manage all digital and social inventory across VCN UK’s brands. This includes pay-TV channels Nickelodeon, Nick Jr., MTV and Comedy Central, in addition to free-to-air public service broadcaster Channel 5 and the CBS portfolio of channels.
In addition, the team will develop premium socially targeted campaigns for clients, with branded custom content partnerships that will stand alone on the network’s brand-safe social platforms or act as a compliment to on-air partnerships or events, including the upcoming Nickelodeon SlimeFest, MTV EMAs, and Channel 5’s Five on the Farm event.
The UK based team will be led by Amil Shah, who has been promoted to Vice President (VP) of International & Digital Sales and will report to Sears. Christa Thompson, Director of Digital Sales, has joined the team from Vevo UK where she led the business across a range of major media agencies and clients and will now oversee video and display inventory sales for Velocity UK. Aphrodite Kapeleris, Digital Brand Content Manager, will lead the branded content initiatives.
Sears said: “As our business continues to grow its digital and streaming priorities, we have the opportunity to meet increased demand in this space and serve different clients in new and exciting ways, enabling them to reach non-linear viewers across all demographics in an authentic way.
“Using the scale of ViacomCBS’ brands, intricate media and local UK knowledge, Velocity UK will create and place platform-intentional content across our valuable IP, delivering targeted campaigns and providing end to end brand safe solutions for clients.”
Velocity UK will sit under the umbrella of ViacomCBS’ international commercial division, Velocity, which handles linear and digital sales across multiple markets.
The new team is currently working with a number of clients on branded content and premium buys across VCN UK’s digital and social inventory, with more details to follow soon.
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