A new web ad from ViacomCBS Consumer Products, which oversees all licensing and merchandising for ViacomCBS features some of Nickelodeon's powerhouse franchises, including PAW Patrol (Moto Pups), Baby Shark's Big Show! and Blue's Clues.
Interestingly, the Blue's Clues portion of the ad, featuring the CG-animated Blue from Nickelodeon's Blue's Clues revival, Blue's Clues & You!, features a logo saying Blue! 25 logo!
It's currently unclear what plans Nickelodeon has to celebrate the 25th anniversary of Blue's Clues. As the web advertisement is for ViacomCBS Consumer Products, it could be hinting that Nick has plans to expand on its Blue's Clues & You! consumer products line, including with brand new toys inspired by the series.
Created by Santomero alongside Traci Paige Johnson and Todd Kessler, Blue's Clues officially premiered on Nick Jr. in 1996, running for a total of six seasons and concluding in 2006. Steve Burns hosted the series from 1996 to 2002 as the character Steve, with Donovan Patton taking over for the rest of the show's original run as the character Joe, Steve's younger brother. Santomero and Johnson also created a spinoff titled Blue's Room, which aired from 2004 to 2007. Santomero, Johnson and Kessler returned in 2019 to create a reboot titled Blue's Clues & You!, with actor Joshua Dela Cruz hosting as the character Josh, Steve and Joe's cousin. Both Steve and Joe make regular appearances in the revival.
Currently in its second season, Blue's Clues & You! was recently renewed for a fourth season.
Blue's Clues also expanded internationally, with U.K. (hosted by Kevin Duala), Portuguese (hosted by Duarte Gomes and Korean (hosted by HyunShup Shin) versions.
Advert via The Toy Book.
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