Nickelodeon and Tongal are looking for savvy social content creators who love all things Nickelodeon to join their "Nick Creator Collective" - a small and talented group of creators working across different disciplines that will act as an extension of the Nickelodeon team and take turns creating content for Nickelodeon-owned social channels, including Nickelodeon, Nick Jr., NickRewind, TeenNick, and SpongeBob SquarePants.
Objectives
Can you create a meme faster than Lil and Phil can get into trouble? What about making an Instagram video that even Helga Geraldine Pataki would double tap on? You know, content that might be about a certain boy with a football-shaped head....
If you're a savvy social content creator and a fan of all things Nickelodeon, you might be the perfect fit to join the "Nick Creator Collective" - a new group of content creators working across different disciplines (graphic design, stop-motion animation, motion graphics/editing, and live-action). This group is going to help Nickelodeon create quick-turn social content for the amazing Nickelodeon, Nick Jr., NickRewind, TeenNick, and SpongeBob SquarePants brands. Nickelodeon-wide diversity & inclusion initiatives are another important category of social content that Nick is looking to create, which will span across all Nick brands. The main platforms Nick and Tongal will be focusing on are Instagram, TikTok, Facebook, Twitter, and Snapchat (in priority order).
If chosen to be a part of this talented group, you'll have access to a continuous stream of projects with countless opportunities of all shapes and sizes across multiple Nickelodeon properties. The initial pilot phase will run approximately six months, and if the program is successful, you'll have an opportunity to rejoin the group.
Here's how it'll work.
THE PROCESS:
1. Several creators will be selected from each discipline (graphic design, stop-motion animation, motion graphics/editing, and live-action). In total, Nickelodeon and Tongal expect the Nick Creator Collective to be comprised of at least a dozen creators.
2. Once selected, Nickelodeon & Tongal will onboard each creator on the different brands, sub-brands, and properties.
3. After getting up to speed, creators with then have access to new opportunities open exclusively to the Nick Creator Collective.
4. For each new content need, the Nickelodeon team will provide a "content order form," which will scope out each creative ask for members of the Nick Creator Collective.
5. Depending on the fidelity (i.e. complexity) and timing of Nick's content need, opportunities will either go directly to a member of the Collective or there will be an ask for creative takes (i.e. treatments) from multiple creators, which Nick will choose between.
6. Take a look at the Menu of Options - this includes a breakdown of the fidelity, timing, and pricing per asset, for different types of asks. For example, on projects with longer timelines, multiple creators from the group will be asked for creative takes. On projects with shorter timelines, Nick and Tongal will go directly to a creator to see if they're available to complete a request. For quick-turn projects, Nickelodeon and Tongal will approach members of the Collective in a round robin manner (i.e. they'll go down the list of creators in order), so everyone has an equal opportunities to complete work. Timelines for these projects will range from a 24-hour turnaround to 4+ weeks.
7. Once Nick selects you to create content, you'll submit the deliverable on the Tongal platform for approval. For longer-term projects with a pre-production phase, Nick and Tongal will let you know what pre-production requirements are required for that particular project, and pre-production approvals will be handled on the Tongal platform as well.
8. Nickelodeon and Tongal expect the pilot of this initiative to last for 6 months and if successful, you'll have an opportunity to rejoin the collective.
EXPOSURE:
- Instagram, TikTok, Facebook, Twitter, and Snapchat (in priority order)
- Please make sure to follow the platform best practices page.
TARGET AUDIENCE:
-- Nickelodeon
- Instagram: 13+ fans; current viewers; young adult/older Gen Z nostalgic fans
- Facebook: Young adult/older Gen Z nostalgic fans; Millennial nostalgic fans; Parents
- TikTok: 13+ fans; current viewers
-- Nick Jr.
- Instagram & Facebook: Parents of pre-schoolers; Grandparents of pre-schoolers; Young adult nostalgia fans
-- NickRewind
- Instagram & Facebook: Fans 18+ nostalgic for “their” Nickelodeon; Various demos that love ‘90s Nick, ‘00s Nick and ‘10s Nick
-- TeenNick
- Instagram & Facebook: Teens and college-aged Gen Z, nostalgic for their favorite TeenNick shows; Some current viewers
-- SpongeBob SquarePants
- Instagram: Superfans of the series; All age groups, but biggest demo is 18-24
- Facebook: Superfans of the series; All age groups, but skews older (25-34 is biggest demo)
TONE:
- Funny, smart, authentic, good-natured, diverse, supportive, celebratory
- Self-aware, humorous, surprising, winking but not too snarky… and above all, playful! :)
Background/Additional Details
Nickelodeon is a premiere children's cable TV channel that has created some of the most iconic kids' shows of all time, including classics like Rugrats, SpongeBob SquarePants, Hey Arnold!, All That, Fairly Oddparents, iCarly, and so many more. The Nick Collective will be focusing on social content primarily for the below brands underneath the Nick umbrella:
NICKELODEON: Nickelodeon is the number one entertainment brand for kids, and it's a brand on the precipice of change. Nickelodeon is expanding its focus far beyond the traditional cable TV channel. Treating Nickelodeon as a lifestyle brand – with content, products, experiences and more – is the core of Nick's future-forward plan. Video that embodies that distinct Nickelodeon feeling and connects with fans old and young can help drive that message.
NICK JR.: Nick Jr. is Nickelodeon’s preschool brand, targeting kids ages 2-7. In social, the brand speaks to parents. Some of the most popular shows are Paw Patrol, Peppa Pig, Blue's Clues & You, and The Adventures of Paddington.
NICKREWIND: NickRewind is Nick’s place for all things nostalgia - covering all your favorite Nickelodeon shows from the 1980s to late 2010s.
TEENNICK: TeenNick is a standalone channel targeting 13-18-year-olds. Primary programming includes iCarly, Sam & Cat, Game Shakers, The Thundermans and more.
SPONGEBOB SQUAREPANTS: SpongeBob SquarePants is an animated series created by marine science educator and animator Stephen Hillenburg. The series chronicles the adventures and endeavors of SpongeBob and his aquatic friends in the fictional underwater city of Bikini Bottom. The fifth-longest-running American animated series, its popularity has made it a media franchise with over 100M social fans. It is the highest-rated series to air on Nickelodeon.
Submission Requirements
In order to be considered for this position, you must include the below materials in your submission.
TEXT (REQUIRED): In 500 characters or less tell Nick and Tongal why they should select YOU to be a part of this group.
LINKS (REQUIRED): To your website or previous work. Please specify your role.
DISCIPLINE (REQUIRED): Tell us about your creative skillsets. Nick's looking for creators with experience in graphic design, stop-motion animation, motion graphics/editing, and live-action. If you have another creative skillset that you think would be an asset to the Nick Creator Collective, please include it in this section.
-- NICK BRAND AFFINITY (REQUIRED): Please rank the Nick brands in the order of your interest level. For example:
1. SpongeBob SquarePants
2. NickRewind
3. Nick Jr.
4. TeenNick
5. Nickelodeon
PITCH VIDEO (OPTIONAL): This is your opportunity to be face-to-face with the Sponsor and tell them why they should select you to be a part of this group.
Payment & Project Requirements
The most compelling content creators will be asked to move forward to join the Nick Creator Collective. After signing an NDA (Non-disclosure agreement), creators will be invited to an onboarding session with the Nickelodeon team.
As projects arise, creators will be compensated based on a predetermined payout that depends on the timing and complexity of the ask. You can access the Nick Collective Menu of Options, which includes a breakdown of prizing, in the project's Assets tab.
Project Rules
Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
Limit 5 submissions per member.
You must be at least thirteen (13) years or old to enter. The Sponsor reserves the right to repost the contest at their discretion.
Creators of selected submissions must provide the standard Tongal W-9, Winner Affidavit, and IP Assignment.
See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.
Project Fund: Nick Collective Spot
View Funding: Open for Pitches (5 x Nick Collective Spot)
Deadline: February 24th, 2021
Project Specifics:
Worldwide
Facebook
Instagram
Instagram Stories
Social Media
YouTube
For more information about the Nick Creator Collective Project and to apply to join, visit the project's official page, https://tongal.com/project/JointheNickCreatorCollectiveProject/.
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