WHAT DO YOU MEME? SET TO MAKE A SPLASH WITH SPONGEBOB SQUAREPANTS
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| What Do You Meme?’s Iconic Floats | Source: WDYM/The Toy Book |
After making a splash with its popular games, What Do You Meme? is heading to Bikini Bottom!
The growing game company inked a licensing deal with ViacomCBS to produce a range of games and pool floats based on Nickelodeon's beloved SpongeBob SquarePants. The new line of products is expected to debut across the U.S. and Canada in time for the release of the feature film, The SpongeBob Movie: Sponge on the Run on Paramount+ later this year.
“SpongeBob SquarePants is one of the internet’s most ‘memed’ properties whose fan appeal spans multiple generations, making it the perfect fit for What Do You Meme?’s fan base and product line,” Tom Emelo, vice president, What Do You Meme? told The Toy Book.
SpongeBob, Patrick Star and many of their undersea companions will appear as part of the Iconic Floats brand of inflatables and in several games set to be released under the core What Do You Meme? brand.
The news follows Alpha Group releasing SpongeBob Masterpiece Memes, a range of 8-inch collectible vinyl figures based on some of the most popular viral memes inspired by the long-running series, in 2019 to celebrate the show's 20th anniversary.
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