The hot miniature collectible trend takes a whole new spin with the introduction of Toy Mini Brands, a range of realistic miniature replicas of classic and contemporary toy brands from award-winning toymaker ZURU.
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Zuru has introduced Toy Mini Brands, a range of realistic miniature replicas of classic and contemporary toy brands. Through a partnership with Nickelodeon/ViacomCBS, Teenage Mutant Ninja Turtles, SpongeBob SquarePants, Nickelodeon Slime, Dora the Explorer and JoJo Siwa are among the nine brands that will be miniaturized and hit store shelves across the globe this year.
Made to match their full-sized counterparts, even down to the packaging, there are over 60 different nostalgic and currently in-market toys to collect including Leonardo from Teenage Mutant Ninja Turtles, Aang from Avatar: The Last Airbender, Backpack from Dora the Explorer, and Angelica from Rugrats.
In addition, iconic and popular brands such as Classic Rubik’s, Crayola and Wham-O join the Toy Mini Brands portfolio. Zuru’s Toy Mini Brands will arrive in Oceania this month, followed by North America in November, the U.K. and Germany in December and the rest of Europe in 2021. The toy range will have full UK distribution by January next year.
With Toy Mini Brands, unwrap the iconic 5 Surprise capsule and peel back the segments to discover what five mini toys are inside. Each capsule is a surprise unboxing with toy miniatures and toy shop accessories, including shopping basket, cart, bag and shelves, to find. Perfect for kids, kids at heart and collectors of all ages, ZURU TOY Mini Brands will be available at an SRP of $6.99.
In addition, a Toy Mini Brands collector’s case features room for 30 of the most sought after minis and comes with four exclusive minis. The case is available for an SRP of $9.99.
“Our product development and licensing teams have worked closely to take some of the most iconic toy brands and shrink them to fit in your hand,” says Aneisha Vieira, global brand director, Zuru. “The mini collectible trend is unwavering and we’re confident Toy Mini Brands will follow suit as one of the most in-demand products of the year.”
One of the most sought after toy brands, ZURU 5 Surprise Mini Brands is also a viral sensation with more than 850 million views on TikTok since the launch in 2019. ZURU’s latest #MakeItMini creative spot featuring Hammy the Hamster has surpassed 20M impressions.
Aria Brooks UNBOXES A Mini Toy Show + ZURU 5 Surprise Toy Mini Brands | Out Of Your Mini
#ad All That's Aria Brooks solo performs all the characters in this mini toy show! Laugh along as she unboxes the stars of “Bud-Napped” from her new ZURU 5 Surprise Toy Mini Brands capsule! To see more of Aria Brooks, tune in to All That, Saturdays at 8:30/7:30c on Nickelodeon!
Credits:
ViacomCBS
SVP, Branded Content: James T. Moore
VP, Production: Meg Sudlik
VP, Creative/Director: Phillip Van Wagoner
VP, Partner Marketing: April McKenzie
Executive Producer: Danielle Suarez and Rick Vizzi
Sr. Director, Marketing: Erin Hickey
Senior Manager, Marketing: Annie Grandwilliams
Senior Project Manager: Christina Monastero
Director, Social Media: Faye Gloriani
Writer/Producer: Dave Cain
Production Manager: Natalia Lax
Crew:
Tech Director/DP: George Barnes
Camera Operator: Scott Auerbach
Production Designer: Karen Rich
Script Supervisor: Gala Ricote
Studio Teacher: Kristina Betz
Production Assistant: Julia Brauner
Editor: Mike Nicholas
Assistant Editor: Jordan Schauberger
Sound Mixer: Elad Marish
Executive Director, GFX: David Hamed
Sr. Director, VFX: Ellie Miltner
Head of Design, VFX: Brett Bastas
Creative Director, VFX: Michael Foronda
Motion GFX Designer: Mosheer Nadar
Zuru 5 Surprise Toy Mini Brands:
Global Brand Director: Renee Lee and Aneisha Viera
Senior Marketing Manager: Rebecca Hunter and Jeremy Lopez
Marketing Manager: Kezia Lunch and Amelisa Campion
Senior Marketing Manager: Rebecca Hunter and Jeremy Lopez
Lead Content Manager: Desmon D’Silva
Junior Social Media Manager: Lucy Nesdale
Darci Lynne Performs a Mini Talent Show w/ ZURU 5 Surprise Toy Mini Brands! | Out Of Your Mini | Nickelodeon
#ad As a talented ventriloquist Darci Lynne LOVES to create new voices. Watch her make her new ZURU 5 Surprise Toy Mini Brands figures come to life with her own mini talent show and mini web series! Catch more of Darci Lynne on Nickelodeon's newest game show Unfiltered!
Credits:
ViacomCBS
SVP, Branded Content: James T. Moore
VP, Production: Meg Sudlik
VP, Creative/Director: Phillip Van Wagoner
VP, Partner Marketing: April McKenzie
Executive Producer: Danielle Suarez and Rick Vizzi
Senior Manager, Marketing: Annie Grandwilliams
Senior Project Manager: Christina Monastero
Director, Social Media: Faye Gloriani
Writer/Producer: Dave Cain
Production Manager: Natalia Lax
Crew:
Tech Director/DP: George Barnes
Camera Operator: Jeremy Asuncion
Production Designer: Karen Rich
Script Supervisor: Gala Ricote
Production Assistant: Julia Brauner
Editor: Mike Nicholas
Assistant Editor: Jordan Schauberger
Sound Mixer: Elad Marish
Executive Director, GFX: David Hamed
Sr. Director, VFX: Ellie Miltner
Head of Design, VFX: Brett Bastas
Creative Director, VFX: Michael Foronda
Motion GFX Designer: Mosheer Nadar
Zuru 5 Surprise Toy Mini Brands:
Global Brand Director: Renee Lee and Aneisha Viera
Senior Marketing Manager: Rebecca Hunter and Jeremy Lopez
Marketing Manager: Kezia Lunch and Amelisa Campion
Senior Marketing Manager: Rebecca Hunter and Jeremy Lopez
Lead Content Manager: Desmon D’Silva
Junior Social Media Manager: Lucy Nesdale
From Licensing.biz:
Zuru detail Toy Mini Brands launch with Nickelodeon and classic toy brands partnerships
Robert Hutchins 14 hours ago Entertainment, Festival of Licensing, Highlight 186 Views
The award-winning global toymaker, Zuru is putting a new spin on the miniature collectables trend, having partnered with Nickelodeon/Viacom to launch a new licensed line to its already popular Toy Mini Brands line up. The partnership sees the introduction of Teenage Mutant Ninja Turtles, SpongeBob SquarePants, and JoJo Siwa to the range of nine toy brands all to be miniaturised and hit retailers this year.
In addition, popular and iconic toy and children’s brands such as Classic Rubik’s, Crayola, and Wham-O join the Toy Mini Brands portfolio.
Zuru’s new toy range launches to the Australian market this month, followed with a roll out across North America and the UK and Europe. The toy range will have full UK distribution by January next year.
“Our product development and licensing teams have worked closely to take some of the most iconic toy brands and shrink them to fit in your hand,” said Aneisha Vieira, global brand director of Zuru. “The mini collectible trend is unwavering and we’re confident Toy Mini Brands will follow suit as one of the most in-demand products of the year.”
Made to match their full-sized counterparts, even down to the packaging, there are over 60 different nostalgic and currently in-market toys to collect including Leonardo from Teenage Mutant Ninja Turtles, Aang from Avatar: The Last Airbender, Backpack from Dora the Explorer, and Angelica from Rugrats.
Other miniaturized products include Crayola Crayons, Rubik’s Cubes, WowWee Fingerlings, JoJo Siwa bow accessories, Nickelodeon Slime and Wham-O Frisbees. In addition, a selection of Zuru’s top toys including Rainbocorns, X-Shot and Bunch O Balloons have been shrunk. The assortment includes rare and super rare minis to find.
With Toy Mini Brands, kids can unwrap the 5 Surprise capsule and peel back the segments to discover what five mini toys are inside. Each capsule is a surprise unboxing with toy miniatures and toy shop accessories, including shopping basket, cart, bag and shelves, to find.
In addition, a Toy Mini Brands collector’s case features room for 30 of the most sought after minis and comes with four exclusive minis. The case is available for an SRP of £9.99.
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From Toy World Magazine:
Zuru prepares for global launch of 5 Surprise Toy Mini Brands
SpongeBob SquarePants, Dora the Explorer and Rubik’s are among the Nickelodeon brands being shrunk down for this new collectible range.
The miniature collectible trend benefits from a new twist thanks to the introduction of Toy Mini Brands, a range of realistic miniature replicas of classic and contemporary toy brands from Zuru. Through a partnership with Nickelodeon/Viacom, Teenage Mutant Ninja Turtles, SpongeBob SquarePants JoJo Siwa are among the nine toy brands that will be miniaturised this year. In addition, iconic and popular brands such as Classic Rubik’s, Crayola and Wham-O join the Toy Mini Brands portfolio.
Zuru’s’ Toy Mini Brands will arrive in Australia this month, followed by North America/USA and the UK/Europe. There will be full UK distribution for the line by January 2021.
“Our product development and licensing teams have worked closely to take some of the most iconic toy brands and shrink them to fit in your hand,” said Aneisha Vieira, global brand director of Zuru. “The mini collectible trend is unwavering, and we’re confident Toy Mini Brands will follow suit as one of the most in-demand products of the year.”
Made exactly to match their full-sized counterparts, even down to the packaging, there are over 60 different nostalgic and currently in-market toys to collect including Leonardo from Teenage Mutant Ninja Turtles, Aang from Avatar: The Last Airbender, a Backpack from Dora the Explorer, and Angelica from Rugrats. Other miniaturised products include Crayola Crayons, Rubik’s Cubes, WowWee Fingerlings, JoJo Siwa bow accessories, Nickelodeon Slime and Wham-O Frisbees. In addition, a selection of Zuru’s top toys, including Rainbocorns, X-Shot and Bunch O Balloons, have been shrunk. The assortment includes rare and super rare minis to find.
Zuru Toy Mini Brands will be available at an SRP of £6.99. In addition, a Toy Mini Brands collector’s case features room for 30 minis and comes with four exclusive toys to kickstart the collection. The case is available for an SRP of £9.99.
Zuru 5 Surprise Mini Brands is also a viral sensation with more than 850m views on TikTok since the launch in 2019. Zuru’s latest #MakeItMini creative spot featuring Hammy the Hamster has surpassed 20m impressions.
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From License Global:
ZURU Shrinks Nickelodeon, Rubik’s, Wham-O
Multiple brands have signed on with ZURU for their new Toy Mini Brands.
Zuru has teamed with multiple brands to create miniature toys under their Toy Mini Brands line.
Nickelodeon's Teenage Mutant Ninja Turtles, SpongeBob SquarePants and JoJo Siwa are among the nine toy brands that will be miniaturized. In addition, brands such as Classic Rubik’s, Crayola and Wham-O will join the Toy Mini Brands portfolio.
“Our product development and licensing teams have worked closely to take some of the most iconic toy brands and shrink them to fit in your hand,” says Aneisha Vieira, global brand director, ZURU. “The mini collectible trend is unwavering and we’re confident Toy Mini Brands will follow suit as one of the most in-demand products of the year.”
Made to match their full-sized counterparts, there are more than 60 different nostalgic and currently in-market toys to collect including Leonardo from “Teenage Mutant Ninja Turtles,” Aang from “Avatar: The Last Airbender,” Backpack from “Dora the Explorer” and Angelica from “Rugrats.”
Zuru’s’ Toy Mini Brands will arrive in Australia this October. The line will be sold in major retailers Big W, Target and Kmart and sold in The Warehouse and Farmers in New Zealand.
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