Dax Shepard is here to welcome you to the PAW Patrol Years, a club his kids just decided he was in!
Spin Master‘s PAW Patrol is currently in its seventh season on Nickelodeon, and when a new generation of kids discovers the series every few years, a new generation of parents does as well.
Since its debut in 2013, millions of parents have entered the world of Adventure Bay alongside their kids, and now, TV’s Dax Shepard is here to welcome a whole new generation of adults to The PAW Patrol Years. To help those unfamiliar with the show and its toys, Shepard explains it as being about “an emancipated minor who hangs out with some talking dogs and together they put out fires, rescue chickens, and do other cool stuff.”
The new campaign was filmed during quarantine and shot entirely on an iPhone with Spin Master’s creative team guiding the effort virtually.
In the series of comedic videos, Dax shares hilarious warnings, tongue in cheek references, sage advice and product reviews in 15, 60 and 90 second clips for a fall targeted social campaign, which will roll out socially across Shepard and Spin Master’s social channels.
From Red Tricycle:
PAW Patrol Releases Relatable Social Campaign Featuring Dax Shepard
Do your kids watch PAW Patrol? Any parent of a preschooler can tell you that there is time when their kid has become totally obsessed with something, more often than not, a popular television show like PAW patrol. Keira Knightley called it ‘toddler crack’ and Ryan Reynolds threatened to sell his kids after an 11 episode binge.
Armed with the knowledge that preschoolers are totally PAW-obsessed, and parents are along for the ride whether they like it or not, Spin Master, the creators of PAW Patrol, enlisted the help of honorary PAW Patrol club member Dax Shepard to welcome parents to The PAW Patrol Years. Currently in the thick of it with two children in The PAW Patrol Years, Dax is hopeful it is just a phase. PAW Patrol, as he describes it, is a show about ‘an emancipated minor who hangs out with some talking dogs and together they put out fires, rescue chickens and do other cool stuff’.
Filmed while under quarantine and shot entirely on an iPhone in Dax’s home with Spin Master’s creative team joining virtually, he shares a series of hilarious warnings, tongue in cheek references, sage advice and product reviews in 15, 60 and 90 second clips for a fall targeted social campaign.
Created by Spin Master Entertainment and airing on Nickelodeon, PAW Patrol, is currently in its 7th season. The powerhouse franchise is heading to the big screen with an animated feature film slated for theatres in August 2021 (a Spin Master Entertainment production in association with Nickelodeon Movies, distributed by Paramount Pictures).
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More Nick: Michael Phelps and Son Boomer Team Up with 'PAW Patrol' to Teach Kids About Water Safety!
Originally published: Tuesday, August 25, 2020 at 00:38 BST.
Additional source: The ToyBook.
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