As COVID-19 (coronavirus) continues to disrupt filming schedules and to keep kids locked down at home, broadcasters are grappling with how to program for an uncertain future. Filling schedule gaps and pivoting content to address the rising anxiety and boredom among today’s youth is no easy task. Add in an up-in-the-air market calendar, and the COVID-19 lockdowns are enough to make any producer ask: What exactly do broadcasters need now, and how do we get it to them?
Starting August 4, join Kidscreen as they sit down with six top kids buyers to discuss how their plans have shifted in the face of the pandemic, and what content they’re looking to greenlight now. Registration for Kidscreen's new In Conversation with… virtual event series opens today, and passes are just US$149. There are only 300 passes available, so be sure to snap yours up as soon as possible.
Disney Channels’ Jermaine Turner, Cartoon Network’s Adina Pitt and PBS KIDS’ Linda Simensky will kick off these fireside chats running on Tuesdays at noon EST from August 4 to September 8. Nickelodeon’s Jules Borkent (EVP, Kids & Family, ViacomCBS Networks International), Peacock’s Kristofer Updike, Cheryl Taylor and Sarah Muller from BBC Children’s round out the lineup.
Kidscreen’s editorial team will lead the Q&As, and each session will be available for catch-up viewing for two weeks after it’s Tuesday premiere.
About Jules Borkent
EVP, Kids & Family, Viacom CBS Networks International (VCNI)
Jules Borkent is Executive Vice President, Kids & Family for Viacom CBS Networks International (VCNI). In his role as brand lead for Nickelodeon International, Borkent is in charge of all aspects of content and business operations, overseeing brand and content management and strategy, acquisitions, production development, creative, and multiplatform for Nickelodeon branded channels and platforms internationally.
Prior to Borkent’s current role, he was Executive Vice President, Content and Network Strategy for Nickelodeon International, a role he assumed January 2017. Previously, Borkent was Senior Vice President of Global Acquisitions and International Programming, Nickelodeon, Viacom International Media Networks (VIMN), which he assumed in 2008. In both roles, Borkent was responsible for leading global acquisitions for Nickelodeon, as well as programming strategies for Nickelodeon International. In close alignment with Nickelodeon U.S., Borkent established the international programming council, which he continues to oversee in his current role. Borkent also continues to manage a multi-million-dollar content investment across kids and family programming.
Prior to that, Borkent was Vice President of Programming for Nickelodeon International, based in London. He was responsible for Nickelodeon’s global programming and acquisitions strategy, with an emphasis on liaising with local programming heads to coordinate and develop pan-regional deals for Nickelodeon’s localized channels across Europe. In addition to acquisitions, Borkent also managed programming activities for Nickelodeon’s international channels.
Borkent joined Nickelodeon in 1998 as the Director of Programming and Acquisitions for Nickelodeon Europe and Africa where he was responsible for local acquisitions and various pan-regional programming initiatives and productions.
Born in The Netherlands, Borkent holds a Master’s Degree in English & Literature from University of Nijmegen, Netherlands. Borkent lives in New York City.
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