The news comes as ViacomCBS announces plans to add all episodes of SpongeBob SquarePants, along with The SpongeBob Movie: Sponge on the Run, which is foregoing its theatrical release due to the on-going COVID-19 (coronavirus) and heading straight to digital, to a bulked-up and relaunched CBS All Access during early 2021.
Additionally, on the strength of 254.2 million TV ad impressions, a promo for Nickelodeon’s Kids, Race and Unity: A Nick News Special is Promo Mojo’s number one in the week ended Sunday, July 5. Notably, the Nick spot has the highest iSpot Attention Index (135) in this week’s ranking, getting 35% fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV):
Impressions: 254,168,103
Attention Score: 95.94
Attention Index: 135 (35% fewer interruptions than avg.)
Imp. Types: National 98%, Local 1%, VOD/OTT 1%
In-network Value: $6,512,018
Out-of-network Est. Spend: $44,276
From Broadcast & Cable:
Cable networks once again dominate our ranking, with Paramount joined by Nickelodeon, which promotes a Loud House/The Casagrandes marathon; Disney Channel, which declares that “We stand for humanity” in a spot that calls attention to its support of Black Lives Matter; CNN, with its continuing “Facts First” campaign; and HGTV, which hypes its new series Design at Your Door.
Notably, the Nick spot has the highest iSpot Attention Index (148) in our ranking, getting 48% fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
[...]
2) The Casagrandes | The Loud House, Nickelodeon
Impressions: 194,084,113
Attention Score: 96.92
Attention Index: 148 (48% fewer interruptions than avg.)
Imp. Types: National 98%, Local 1%, VOD/OTT 1%
In-network Value: $8,154,589
Out-of-network Est. Spend: $8,591
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Parrot Analytics provides readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.
Brief by Promax has partnered with Broadcasting & Cable and always-on TV ad measurement and attribution company iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s top-five TV promos ranked by TV ad impressions. This is the programming networks have been promoting most heavily to drive tune-in. This week’s data covers the seven-day period through June 28.
More Nick: Nickelodeon Announces Voice Cast for 'Kamp Koral: SpongeBob’s Under Years', First-Ever 'SpongeBob SquarePants' Spinoff!
Originally published: Monday, July 06, 2020.
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