The Peppa Pig range from Regatta encourages girls and boys to be ‘Adventure Ready’ with a collection of 20 products suitable for all weathers including puddle suits, wellies, swimwear, jackets and fleeces that are both fun and functional. The outerwear pieces are designed to offer functional attributes such as breathable fabrics, 360 reflective finishes and waterproof surfaces ideal for families keen to enjoy the great outdoors.
A range of outdoor camping and leisure accessories featuring Peppa Pig designs will also complement the range, including sleeping bags, water bottles and camping chairs.
The new collection will be available in Regatta’s 86 stores throughout the UK and Europe and on its e-commerce site regatta.com, in addition to being stocked in almost 12,000 specialist outdoor retailers. Following the initial launch, Regatta plans to expand the range by adding new lines in Autumn/Winter 2021.
The partnership will tie in with Peppa Pig’s global brand marketing theme for 2021 entitled ‘Peppa’s Adventures’ and will be included in cross-promotional activity.
“Jumping in muddy puddles and experiencing the great outdoors as a family is a central theme in Peppa Pig,” said Marianne James, VP EMEA consumer products, family brands, Hasbro. “We’re delighted that the new partnership with Regatta will give families a range of robust, weatherproof Peppa Pig outerwear to get kids ‘adventure ready’ as they explore the world around them.”
For the Peppa Pig brand, the deal comes on the heels of the recently announced partnership between the character and VisitEngland. In 2019, the brand partnered with Edinburgh-based footwear company Hunter Original for a limited-edition collection of footwear and accessories for children.
More Nick: VisitEngland Launches Peppa Pig Inspired Campaign to Encourage Families with Young Children to Take a Break at Home!
Sources: Licensing.biz, Licensing Magazine; Additional source: License Global.
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