Hitting supermarket shelves in the U.S. this fall, the PAW Patrol Apple Pouch Program will see BelleHarvest launch a range of tasty apple snacks featuring PAW Patrol packaging.
This packaging is available in a 3-lb pouch bag and will be branded with the three most popular PAW Patrol pups: Chase, Marshall, and Skye, each representing a different variety of apple.
Partnering with ViacomCBS Consumer Products (VCP) to utilize its PAW Patrol intellectual property, the company hopes to create something exciting for kids and families.
“Chase is Honeycrisp, Skye is Gala, and Marshall is Fuji. PAW Patrol is the number one show on Nickelodeon with parents and kids and we know one in three preschoolers watch the series. We thought this would be a great way for kids to get a healthy snack,” Angela Sommers, Marketing Director, BelleHarvest Sales, Inc. told And Now U Know. “It's really encouraging to have a piece of fruit put in a fun, exciting bag that highlights a kid’s favorite characters from their favorite show.”
BelleHarvest's range of PAW Patrol apple snacks aims to be the "PAWFECT snack for Kids and Pups on the go".
According to Angela, Honeycrisp, Fuji, and Gala make up 57 percent of total U.S. market share. Additionally, there is a 67 percent likelihood of an apple purchase with the presence of children in the home and 81 percent of parents say kids influenced their CPG purchase. For these reasons, the PAW Patrol program is sure to be a hit with families.
The apple specialist will also be launching its sustainable apple carton range in the near future.
For more information on BelleHarvest, please click here.
Nickelodeon recently renewed the series for an eighth season and a theatrical film Paw Patrol: The Movie is scheduled to be released in August 2021.
From The Produce News:
BelleHarvest launches PAW Patrol partnership with Nickelodeon
Those who know a three-year old child, understand that PAW Patrol is “it” on television.
“One in three preschoolers watch PAW Patrol,” a cartoon show, on the Nick, Jr. channel, according to Angela Sommers, who herself is a mother of a three year old.
To enlighten those less-connected with the preschool set: Nick Jr. is owned by the Nickelodeon network.
PAW Patrol has a 95 percent awareness among kids, according to Sommers, whose day job is marketing director for BelleHarvest and Michigan Fresh Marketing, an apple grower-packer-shipper in west Michigan.
This fall, BelleHarvest and Michigan Fresh will launch a national PAW Patrol promotion in partnership with Nickelodeon. “We believe this program will bring young snackers into the category, as they can enjoy a healthy treat with their favorite character on the bag,” stated Sommers.
According to BelleHarvest, PAW Patrol, which, as of the fourth quarter of 2019, was the top digital property for Nick Jr., in terms of visits, streams, and time spent.
It is the top property in preschool toys, entertainment, apparel, home, health-and-beauty-aids, and grocery. A year from now, the first-ever PAW Patrol feature film will be released.
This fall, three of the rescue pups starring in PAW Patrol will grace Belleharvest’s three-pound pouch program for Fuji, Gala, and Honeycrisp varieties.
“We have all PAWS on deck for this exciting new partnership with Nickelodeon and Viacom.” The theme of the promotion is to “Take back the snack”; helping parents sell their kids on tasty, sweet apples.
Sommers said the Belleharvest promotion brings retailers several merchandising and marketing tools. A national press and advertising campaign will be launched, along with promotional opportunities through social media and geo-targeted advertising.
The heroic pups, who believe “no job is too big, no pup is too small,” work together to protect the community. Belleharvest graphics use three of the dogs in inspirational ways. For example, the pup Marshall is a Firefighter. He is portrayed on Belleharvest’s Fuji pouch, which promotes, “Fired up Fuji” and the notation: “sweet and tart flavor.”
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More Nick: PAW Patrol to 'Jet To The Rescue' in New Made-For-TV Movie!
Originally published: Sunday, July 12, 2020.
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