Through a host of quirky videos and astons on-air, all the Nickelodeon franchise channels - Nick, Sonic, Nick Jr. and Nick HD+, has creative communication of the Nicktoons performing various yoga asanas in the most adorable manner. Viewers can see Motu doing the Tadasana to SpongeBob doing the Vrikshasana, encouraging kids to do the same and share their pictures or videos.
The campaign is brought to life on social media with a #YogaSeHiHoga social media challenge and a lot of fun short-form videos. The challenge aims at encouraging kids to imbibe yoga in their daily routine, which would help them stay fit physically as well as mentally. All kids must do is watch their favorite toons perform the yoga asanas on the Nickelodeon channels and share a picture or a video of them doing the same on nickindia.com and the best entries will get featured on the channel. To reach out to as many kids as possible, Nickelodeon has collaborated with some of the fastest growing influencer communities on Facebook like Unimo Mom and dad with interactive Yoga sessions planned along with other key mommy bloggers. With the endearing Nicktoons leading the way, thousands of entries from young fans have poured in!
Last year, the campaign #YogaSeHiHoga saw Motu and Patlu perform yoga with Prime Minster Narendra Modi along with 40,000 people at Prabhat Tara Ground to promote the importance of healthy living. The initiative was applauded by the Prime Minister on his official social accounts. In addition to this, the brand also partnered with Mumbai’s biggest Yoga event – ‘Yoga by the Bay’ which was attended by over 10,000 yogis with Nicktoons Shiva and Rudra in attendance.
Commending the initiative, P.N. Ranjit Kumar, Joint Secretary, Ministry of AYUSH, said, "As the world goes through tough times, communication houses including TV channels have a special responsibility to the society. They are the ones who are constantly in touch with the people, and engage with their thoughts, and hence they have the opportunity to usher in optimism. The Ministry of AYUSH is glad that Nickelodeon is packing Yoga into their content since the current health emergency is the right time to highlight Yoga in view of its rewards in the form of immunity enhancement and stress relief."
As part of proliferating the campaign, the brand also collaborated with mommy networks and child celebrities Ruhanika Dhawan, Aakriti Sharma, Myra Singh Gill, to name a few, to come forward and participate in the challenge and further extend support to the initiative.
The franchise is extensively promoting the campaign on-air and on digital with promos and through an array of activities to drive awareness on the importance of Yoga.
From AnimationXpress:
Nick says #YogaSeHiHoga to celebrate International Yoga Day
Nickelodeon (Nick) has always created a fun-filled environment for kids. Continuing to engage young viewers, the kids broadcaster has launched a new campaign #YogaSeHiHoga marking the occasion of International Yoga Day.
The campaign features kids’ favourite Nicktoons like Motu Patlu, Doggy Don, Rudra, Spongebob and many others encouraging and teaching kids to practice yoga to stay physically and mentally healthy.
Nick has released a host of quirky videos and astons on-air all its franchise channels- Nick, Sonic, Nick Jr and Nick HD+, as well as on its digital verticals and social media handles.
The videos aim to have creative communication with kids through Nicktoons performing various ‘yoga asanas’ in the most adorable manner. One can see Motu doing the Tadasana to Spongebob doing the Vrikshasana, encouraging kids to do the same and share their pictures or videos.
The campaign also has a social media challenge where kids can participate by sending Nick their pictures/videos of doing yoga and stand a chance to get featured on the channel. Nick has shared the participation link on its official Instagram page.
Commending the initiative, Ministry of AYUSH joint secretary P.N. Ranjit Kumar said, “As the world goes through tough times, TV channels have a special responsibility to the society. They are the ones who are constantly in touch with the people, and engaging with their thoughts, and hence they have the opportunity to usher in optimism. The Ministry of AYUSH is glad that Nickelodeon is packing Yoga into their content since the current health emergency is the right time to highlight Yoga in view of its rewards in the form of immunity enhancement and stress relief.”
The #YogaSeHiHoga challenge aims at encouraging kids to imbibe yoga in their daily routine which would help them stay fit physically as well as mentally. The best entries would get featured on the channel. To reach out to as many kids as possible, Nick has also collaborated with an influencer community on facebook which will have interactive Yoga sessions planned with key mommy bloggers. The channel said that with the endearing Nicktoons leading the way, thousands of entries from young fans have already poured in!
Last year, the campaign #YogaSeHiHoga saw Motu and Patlu perform yoga with Prime Minister Narendra Modi along with 40,000 people at Prabhat Tara Ground to promote the importance of healthy living. The brand also partnered with Mumbai’s biggest Yoga event – ‘Yoga by the Bay’ which was attended by over 10,000 ‘yogis’ with Nicktoons Shiva and Rudra in attendance.
To strengthen the campaign, Nick has also brought on board child celebrities such as Ruhanika Dhawan, Aakriti Sharma, Myra Singh Gill, to name a few, to come forward and participate in the challenge and further extend support to the initiative.
The franchise is extensively promoting the campaign on-air and on digital with promos and through an array of activities to drive awareness on the importance of Yoga.
###
From Loksatta:
International Yoga Day 2020: कार्टून्सची योगासने पहिलीत का?; घरातल्या छोट्या मंडळींना तुम्हीही द्या प्रोत्साहन
योगासनांचा सराव करणे ही गोष्ट मोठ्यांसाठी जितकी महत्त्वाची आहे तितकीच ती लहान मुलांसाठीही महत्त्वाची आहे. यामुळे त्यांची रोगप्रतिकारशक्ती वाढते, त्यांची बुद्धी तीक्ष्ण बनते तसेच त्यांच्यातील सर्जनशील उर्मी प्रवाहित व्हायलाही प्रोत्साहन मिळते. योगसाधनेमुळे मुलांना आपल्या मनातील भीती, राग आणि उदासी यांच्यावर मात करता येते आणि त्यांचा आपल्या अंतर्मनावरील विश्वास दृढ होतो; अशाप्रकारे बुद्धी आणि मन यांची एकतानता साधली जाते. आता अनलॉक १.० चा टप्पा सुरू झाला असला तरीही मुलांच्या घराबाहेर पडण्यावर अजूनही निर्बंध आहे, त्यात ऑनलाइन क्लासेसशी जुळवून घेण्याची त्यांची धडपड सुरू आहे. अशा काळात निकेलोडियनने आपल्या मजेदार आणि शैक्षणिक मोहिमेद्वारे योगाला मुलांच्या दैनंदिन आयुष्यामध्ये समाविष्ट करण्यासाठी आपल्या ‘योगा से ही होगा’ नावाच्या या मोहिमेच्या माध्यमातून निरोगी जीवनशैली आणि बळकट रोगप्रतिकारशक्तीच्या महत्त्वाबद्दल जागरुकता निर्माण करण्यासाठी आपल्या खास कार्टून्स कॅरेक्टर्सलाच कामाला लावलं आहे. (शब्दांकन: तेजश्री गायकवाड )
2 / 10
योगामुळे शरीराचे अधिक चांगेल भान येण्यास मदत होते, स्वत:वर अधिक चांगले नियंत्रण राखता येते, लवचिकता आणि मना-शरीरातील ताळमेळही साधता येतो. योगासनांचे अनेक फायदे आहेत, विशेषत: हायपरअॅक्टिव्ह मुले किंवा एकाग्रता साधू न शकण्याची समस्या असलेल्या मुलांसाठी तर योगासने अधिकच लाभदायी आहेत. आसनांच्या साथीने संगीताचे उपचार केल्यास मुलांचे मन शांत होण्यास मदत होते.
3 / 10
योगसाधनेमुळे मुलांना आपल्या मनातील भीती, राग आणि उदासी यांच्यावर मात करता येते आणि त्यांचा आपल्या अंतर्मनावरील विश्वास दृढ होतो
4 / 10
योगामुळे शरीराचे अधिक चांगेल भान येण्यास मदत होते
योगामुळे लवचिकता आणि मना-शरीरातील ताळमेळही साधता येतो
5 / 10
योगामुळे लवचिकता आणि मना-शरीरातील ताळमेळही साधता येतो
6 / 10
7 / 10
योगा हा लहान मुलांसाठी फायद्याचा आहे.
8 / 10
हायपरअॅक्टिव्ह मुले किंवा एकाग्रता साधू न शकण्याची समस्या असलेल्या मुलांसाठी अधिक फायद्याचा आहे
9 / 10
आसनांच्या साथीने संगीताचे उपचार केल्यास मुलांचे मन शांत होण्यास मदत होते
10 / 10
त्यामुळे या वर्षी आंतरराष्ट्रीय योगदिनानिमित्त घरातील छोट्या मंडळींनाही योगा करण्यासाठी नक्की प्रोत्साहन द्या.
###
From IANS via Outlook India:
Lockdown diaries: Child actors resort to yoga for good health
Mumbai, June 20 (IANS) Child actors Ruhanika Dhawan, Aakriti Sharma, Myra Singh Gill feel it is important to stay active as people continue to stay indoors amid the coronavirus pandemic, and say making yoga part of their life can help everyone stay active.
"I have been practicing yoga especially after we were asked to stay home and doing everything necessary to stay strong and healthy. Apart from strengthening immunity, yoga also helps me increase my concentration and memory power," Ruhanika said.
To this, Aakriti Sharma added: "As we all continue to stay at home, it has become important to do any form of physical activity to stay active and happy. I have been meditating every day and practicing yoga everyday with my family and encouraging my friends too. It helps increase my attention and feel relaxed."
Myra also shared that "yoga is an important part of my life as it helps in relaxing my mind and being more creative".
"I promise to encourage my family and my friends to do so as practicing yoga each day has a lot of benefits," she added.
In sync with their beliefs, Ruhanika, Aakriti and Myra Singh Gill have united for Nickelodeon''s Yoga Se Hi Hoga campaign, which aims to celebrate International Yoga Day.
###
From City Today News:
THIS INTERNATIONAL YOGA DAY, NICKELODEON SAYS #YOGASEHIHOGA
National, June 21, 2020: The Nickelodeon franchise entertains millions of young fans across India and has always created a fun-filled environment for kids. As a leader in the kids’ category, Nickelodeon continues to engage young viewerswith initiatives like #YogaSeHiHoga marking the occasion of International Yoga Day. The uniqueness of the campaign is that kids favorite Nicktoons like Motu Patlu, Doggy Don, Rudra, Spongebob and many others are teaching kids to practice yoga to stay physically and mentally healthy.
Through a host of quirky videos and astons on-air, all the Nickelodeon franchise channels- Nick, Sonic, Nick Jr and Nick HD+, has creative communication of the Nicktoons performing various yoga asanas in the most adorable manner. One can see Motu doing the Tadasana to Spongebob doing the Vrikshasana, encouraging kids to do the same and share their pictures or videos. The campaign is brought to life on social media with a #YogaSeHiHoga social media challenge and a lot of fun short form videos. The challenge aims at encouraging kids to imbibe yoga in their daily routine which would help them stay fit physically as well as mentally. All kids must do is watch their favorite toons perform the yoga asanas on the channels and share a picture or a video of them doing the same on nickindia.com and the best entries would get featured on the channel. To reach out to as many kids as possible, Nickelodeon has collaborated with one of the fastest growing influencer community on facebook like Unimo Mom and dad with interactive Yoga sessions planned along with other key mommy bloggers. With the endearing Nicktoons leading the way, thousands of entries from young fans have poured in!
Last year, the campaign #YogaSeHiHoga saw Motu and Patlu perform yoga with Prime Minster Narendra Modi along with 40,000 people at Prabhat Tara Ground to promote the importance of healthy living. The initiative was applauded by the Prime Minister on his official social accounts. In addition to this, the brand also partnered with Mumbai’s biggest Yoga event – ‘Yoga by the Bay’ which was attended by over 10,000 yogis with Nicktoons Shiva and Rudra in attendance.
Commending the initiative, P.N. Ranjit Kumar, Joint Secretary, Ministry of AYUSH, said, “As the world goes through tough times, communication houses including TV channels have a special responsibility to the society. They are the ones who are constantly in touch with the people, and engage with their thoughts, and hence they have the opportunity to usher in optimism. The Ministry of AYUSH is glad that Nickelodeon is packing Yoga into their content since the current health emergency is the right time to highlight Yoga in view of its rewards in the form of immunity enhancement and stress relief.”
As part of proliferating the campaign, the brand also collaborated with mommy networks and child celebrities Ruhanika Dhawan, Aakriti Sharma, Myra Singh Gill, to name a few, to come forward and participate in the challenge and further extend support to the initiative. Speaking on the initiative, Ruhanika Dhawan, said, “I have been practicing Yoga especially after we were asked to stay home and doing everything necessary to stay strong and healthy. Apart from strengthening immunity, Yoga also helps me increase my concentration and memory power. I strongly believe the initiative of Nickelodeon Yoga Se hi Hoga!”
Expressing her delight, Myra Singh Gill said, “Yoga is an important part of my life as it helps in relaxing my mind and be more creative. I am happy to be a part of the initiative undertaken by Nickelodeon for Yoga Day of building stronger immune system. I promise to encourage my family and my friends to do so as practicing yoga each day has a lot of benefits.”
Commenting on the initiative, Aakriti Sharma said, “As we all continue to stay at home, it has become important to do any form of physical activity to stay active and happy. I have been meditating every day and practicing yoga everyday with my family and encourage my friends too. It helps increase my attention and feel relaxed.”
The franchise is extensively promoting the campaign on-air and on digital with promos and through an array of activities to drive awareness on the importance of Yoga.
###
More Nick: Nickelodeon India Brings the Playground Home for Kids with #HomeOkPlease Campaign!
Originally published: Friday, June 19, 2020.
Original source: 4Ps News; Additional source: Times Now Hindi.
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