Nickelodeon Joins Rachael Ray and Expert Baker Amirah Kassem to Sprinkle Birthday-Cake Joy, in 'Cake My Day', Airing Friday, July 17, at 7:30 p.m. (ET/PT)

NICKELODEON JOINS RACHAEL RAY AND EXPERT BAKER AMIRAH KASSEM

TO SPRINKLE BIRTHDAY-CAKE JOY, IN CAKE MY DAY,

AIRING FRIDAY, JULY 17, AT 7:30 P.M. (ET/PT)

Share it: @Nickelodeon #CakeMyDay

HOLLYWOOD, Calif.—July 9, 2020—Nickelodeon bakes up a birthday surprise with Cake My Day, a one-of-a-kind special executive produced by television host Rachael Ray and culinary expert Amirah Kassem. Hosted by Kassem (Top Elf), founder of Flour Shop in New York and creator of the sprinkle-filled Rainbow Explosion Cake, the special gives a deserving kid the opportunity to bake the cake of their dreams. Cake My Day airs Friday, July 17, at 7:30 p.m. (ET/PT) on Nickelodeon.

Said Ray, “With my favorite unicorn Amirah Kassem spreading her signature sprinkles and smiles, Cake My Day is a delicious celebration that I can’t wait to share with families everywhere. This is a show guaranteed to fill your day with color and cake! And will leave you racing into the kitchen to use Amirah’s tips and tricks to whip up some crazy creations of your own.”

Amirah Kassem

Said Kassem, “I'm so, so excited to show the world how we can all use birthdays to create more joy for everyone around us. Cake My Day was born out of a way of life I like to call the ‘Birthday Lifestyle,’ where we live everyday like it's our birthday by being with our favorite people, dressing in our favorite clothes, and of course, eating our favorite foods! It's more important than ever to remember that we can all create happiness through celebration, and no matter what is happening in the world, we need to celebrate one another. Full of surprises, my hope is that Cake My Day will inspire kids, and adults, to live the birthday lifestyle and celebrate their family and friends. We need to keep spreading magic, rainbows, glitter, unicorns and eating cake!”

In Cake My Day, Kassem invites Charlotte, a triplet who has never had a birthday that felt like her own, to her colorful kitchen to bake a Rainbow Explosion Cake together. Charlotte, however, has no idea that her brothers Oliver and Sam have secretly planned for the day of cakemaking to turn into the biggest surprise birthday celebration she has ever had. The special also features an appearance by DIY content creator Karina Garcia and a performance by dance superstars The Lab.

Cake My Day is produced by Propagate, with Ben Silverman, Howard T. Owens and Kevin Healey executive producing, and Watch Entertainment, with Rachael Ray and Jonny Umansky serving as executive producers. Amirah Kassem also executive produces, along with Nickelodeon’s Unscripted Content executives Rob Bagshaw, Mandel Ilagan and Stacey Carr. Production of Cake My Day for Nickelodeon is overseen by Rob Bagshaw, Executive Vice President, Unscripted Content.

About Propagate

Founded by Ben Silverman and Howard Owens, who pioneered the global format business in the late 1990s, Propagate has offices in Los Angeles, New York and Paris. Its recent credits include the “Hillary” documentary that premiered at Sundance and Berlin and now streams on Hulu as well as the unscripted “November 13: Attack on Paris” “Haunted” and "Prank Encounters" for Netflix, “In Search Of” and “Kings of Pain” for the History Channel and the upcoming Notre Dame Documentary for ABC, and the scripted "Blood and Treasure" and "Broke" for CBS, “Charmed” for The CW and “Emma” and “Wireless” for Quibi. Propagate’s expanding portfolio of companies includes Electus (“You vs. Wild”, “Running Wild With Bear Grylls,” “Jane the Virgin,” “Fashion Star”), Big Breakfast (“Adam Ruins Everything”, “Hot Date”), Notional (“Chopped” franchise), and talent management firms Artists First, Authentic Talent & Literary Management and Select Management. Silverman and Owens previously founded Reveille, producing hits including “The Office,” “The Tudors,” “Ugly Betty” and “MasterChef.” Silverman went on to serve as Co-Chairman of NBC Network and Studio and form Electus. Owens served as President of National Geographic Channels Worldwide.

About Nickelodeon

Nickelodeon, now in its 41st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of ViacomCBS Inc. (Nasdaq: VIACA, VIAC).

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From BSCKids:

Amirah Kassem Talks Nickelodeon’s Cake My Day – Exclusive Interview

We have been looking forward to this special for a while, and now we get the opportunity to learn a bit more about Amirah Kassem as well as the Nickelodeon show, Cake My Day.

Cake My Day – Special airs Friday, July 17, at 7:30 p.m. (ET/PT) on Nickelodeon – Nickelodeon bakes up a birthday surprise with Cake My Day, a one-of-a-kind special executive produced by television host Rachael Ray and culinary expert Amirah Kassem.

BSCKids: Amirah, tell us a little bit about how this show came about and how you got involved?

Amirah Kassem: I love birthdays, surprises and feel-good shows! I wanted to create a day dedicated to making birthdays magical for children who might not otherwise get to celebrate their birthdays the way they would dream of! Naturally Nickelodeon felt like the perfect home for a feel-good, fun show! After all they are the surprise SLIME masters!

How was it working with Rachael Ray on the show?

I have always looked up to Rachael Ray. She just makes cooking so easy and fun, so getting to work with her is definitely a dream! It’s amazing that she uses her platform to raise up other women who are trying to follow in her footsteps.

Were there any funny behind the scenes things that happened during filming you can talk about?

Yes! Mr. Sprinkles was bonkers and kept making a mess with all the ingredients!

Tell us a bit about the favorite thing you have baked and what your favorite Instagram post that you have.

Wow, that’s a tough one because every day I get to create something new and exciting! But, if I must choose, I guess I would say videos of my Rainbow Explosion Cake! No matter how many times I’ve watched it happen I still get so much joy from it every time!

Do you have any favorite Instagram or YouTube bakers you follow?

Yes! Yolanda Gampp. I love watching her creativity and her energy come to life!

The story of Charlotte is wonderful, how was it working with the family?

Charlotte has an amazing family! When I watched their video nominating Charlotte you could just tell how loved she is and how excited they all were to surprise her. I feel so lucky to have spent time with them.

We have to ask… what is your favorite Nickelodeon show besides Cake My Day?

Rugrats! But currently SpongeBob! And to all the SpongeBob fans out there, how cool is it that Cake My Day is airing on SpongeBob’s BIRTHDAY!!!!???

If you had to be on a baking challenge show, which one would it be and why?

Master Chef Junior! It looks like they have the most fun while competing! Well, that and Aarón Sánchez is a friend from my hometown, so I bet we have a similar palate! 😉

In one sentence, tell us all why we should be tuning in to Cake My Day…

If you like baking, birthdays, surprises and unlimited fun then Cake My Day is where the magic is at!

Special thanks to Amirah and make sure to tune in to watch Nickelodeon’s Cake My Day!

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From J-14:

Exclusive First Look : Nickelodeon’s Brand New Special ‘Cake My Day’ Will Instantly Make You Hungry

Get ready, you guys, because Nickelodeon is going to bake up an epic birthday surprise with Cake My Day — a one-of-a-kind special, executive produced by television host Rachael Ray and culinary expert Amirah Kassem. Hosted by Amirah — founder of Flour Shop in New York and creator of the sprinkle-filled Rainbow Explosion Cake — the special will give one deserving kid the opportunity to bake the cake of their dreams, and J-14 has an exclusive first look! Make sure to watch the video above!

In Cake My Day, Amirah invites Charlotte — a triplet who has never had a birthday that felt like her own — to her colorful kitchen to bake a Rainbow Explosion Cake together. Charlotte, however, has no idea that her brothers, Oliver and Sam, have secretly planned for the day of cake-making to turn into the biggest surprise birthday celebration she has ever had. The special also features an appearance by DIY content creator Karina Garcia and a performance by dance superstars The Lab. Mark your calendars, people, because Cake My Day premieres on Nickelodeon Friday, July 17, at 7:30 P.M. EST/PST.

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More Nick: Nickelodeon Upfront 2020 Roundup!

Originally published: Tuesday, June 30, 2020.

Cake My Day Pilot

Sources: TheFutonCritic.com, Zap2it; H/T: Special thanks to @ThePearSource, @TheAGames10 and @RealMagitroopa for the news!

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