VIACOMCBS NETWORKS INTERNATIONAL EXPANDS PARAMOUNT+ DISTRIBUTION IN THE NORDICS
New agreements signed with Com Hem and Telenor in Sweden and with Sanoma in Finland to offer Paramount+ as standalone subscription service
16/04/2020
ViacomCBS Networks International (VCNI) today announced new distribution agreements in Sweden and Finland, as it extends the rollout of its premium streaming service Paramount+ and strengthens partnerships across the Nordic markets.
In Finland, Paramount+ will launch on Sanoma’s Ruutu platform as a standalone subscription service, offering subscribers new and classic movies from the Paramount Pictures library, as well as popular series from Paramount Network, Comedy Central, MTV, and Nickelodeon.
In Sweden, ViacomCBS Networks Nordics announced partnerships with two of Sweden’s leading TV-distributors, Com Hem and Telenor, through which its premium SVOD service Paramount+ will become available as a standalone subscription product.
Raffaele Annecchino, President, ViacomCBS Networks Europe, Middle East, Africa and Asia commented: “Paramount+ is a unique streaming service based on a partnership model with leading TV, mobile and broadband operators, who are experts in aggregating content and driving subscriptions. As a content powerhouse, we’ve generated long-term value for our operators in the Nordics and now, with an even broader range of content, we’re set to take these partnerships to new heights.”
Paramount+ initially launched in the Nordics in 2017 as a set-top box (STB) and TV Everywhere service, available to higher-tier subscribers of pay TV operators. In the Nordics, it offers the first pay TV window to Paramount Pictures’ movies alongside a selection of classic film titles from its library, as well as top TV dramas and popular programming from ViacomCBS-owned brands Paramount Network, MTV, Comedy Central, Nickelodeon, BET, Bellator MMA and Channel 5.
As part of ViacomCBS’ commitment to investing in Paramount+’s content offer in the Nordics, Paramount+ has also secured second pay rights to Nordic distributor Scanbox’s movie releases. Nordic viewers will now be offered a huge variety of content for all ages, including new Paramount movies, such as Rocketman and Crawl, the ABBA: The Secrets of Their Greatest Hits documentary, critically acclaimed drama Yellowstone, starring Kevin Costner and films such as PAW Patrol: Ready, Race, Rescue! and Dora And The Lost City Of Gold.
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ViacomCBS Networks International
ViacomCBS Networks International, a unit of ViacomCBS Inc. (NASDAQ: VIAC), is comprised of many of the world’s most iconic consumer brands. Its portfolio includes Network 10, Channel 5, Telefe, Viacom International Studios, Nickelodeon, MTV, Comedy Central, BET, Paramount Network and Pluto TV among others. In addition to offering innovative streaming services and digital video products, ViacomCBS Networks International provides powerful capabilities in production, distribution and advertising solutions for partners on five continents and across more than 180 countries.
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H/T: Digital TV Europe.
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