The 12-piece apparel collection is made up of unisex traditional cut t-shirts, made in premium cotton. Each shirt features embossed frontal silk prints featuring characters from Bikini Bottom, included designs inspired by iconic SpongeBob memes, such as Mocking SpongeBob and "Nobody Cares". The collection is available in a range of sizes (P - GG) and variety of colours, with price points ranging from R$ 119,90 to R$ 279,90. Each item in the collection is made locally in Brazil.
BAW's BOB ESPONJA Crew line is available to purchase now at https://www.bawclothing.com.br/busca?fq=H:241. Also available are tees inspired by '90s Nickelodeon, including Rugrats, Angelica's beloved doll, Cynthia, and Hey Arnold!.
Check out BAW's BOB ESPONJA Crew line below!:
Below is ViacomCBS Networks Brasil's official press release announcing the sponge-tastic news, via EP Grupo!:
Nickelodeon e Baw lançam coleção temática do Bob Esponja
São diversas estampas com os personagens mais queridos da Fenda do BiquÃni
Os modelos estão disponÃveis para venda através do site da BAW
Vocês estão prontas crianças? A Nickelodeon, por meio de seu departamento de Consumer Products, acaba de lançar uma linha de roupas exclusivas do Bob Esponja, em parceria com a BAW. As estampas foram personalizadas com os personagens mais queridos da Fenda do BiquÃni.
A marca traz uma nova coleção composta por camisetas em corte tradicional unissex, confeccionadas em algodão premium e estampas em silk frontal em alto relevo. Já as camisas oversized possuem modelagem reta, ombros mais largos e comprimento alongado com botões personalizados.
BOB ESPONJA Crew é a mistura perfeita para deixar o look mais divertido, confortável e superdespojado. Todos os modelos estão disponÃveis através do site da BAW – https://www.bawclothing.com.br/busca?fq=H:241. Esses lançamentos foram destaque da coleção CarnaBaw, compondo looks de sucesso da temporada.
Fontes: ViacomCBS – Natasha Novak e Felipe M. Reis.
Index РEstrat̩gias de Comunica̤̣o РThaisa Abreu e Ana Amaral
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"Vocês estão prontas crianças?
A parceria mais esperada do século. BAW + Nickelodeon = BOB ESPONJA Crew, é a mistura perfeita para deixar seu look mais divertido e estiloso.
Camiseta em corte tradicional unissex, confeccionada em algodão premium. Estampa em silk frontal em alto relevo. Revele seu amor pela BAW e joga no carrinho sua nova camiseta favorita!"
The BOB ESPONJA x BAW collection forms part of Nickelodeon's global "Best Year Ever", a year-long global celebration of one of the most iconic TV series and characters ever created. The “Best Year Ever” launched with the premiere of “SpongeBob’s Big Birthday Blowout,” an original mixed live-action and animated special, and leads up to the Paramount Pictures and Nickelodeon Movies theatrical, Bob Esponja: O IncrÃvel Resgate, coming 2020.
The SpongeBob clothing collection joins other recent collaborations from brands such as Unimatic, Nike and Timberland, Pharrell Williams' Billionaire Boys Club ICECREAM, Edward Venero's VNRO, a skateboard collection from Santa Cruz Skateboards, a homeware collaboration from Modernica with Chicago-based visual artist Louis De Guzman and global music artist J Balvin, a dog apparel and accessories collection with Fresh Pawz, clothing with Zara, a Grillz collaboration between J Balvin and Ian Delucca, and a collaboration with Teddy Fresh.
Locally, Viacom's Marketing Department's #BOB20 initiative in Brazil also includes a collectable cup promotion, a month-long party at Beach Park Water Park, the BobBox attraction, pet accessories with Zee.Dog, and a Bob Esponja-themed escape room.
More Nick: Nickelodeon Marks 20 Years of "SpongeBob SquarePants" with the "Best Year Ever"!
Additional sources: Google Translate, DeepL Translator.
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