Move over halftime, this year it’s all about the pre-game. The SpongeBob Movie: Sponge on the Run has got car chases, robots, flashbacks, and...Snoop Dogg! The only thing missing is Gary! 🔍 Check out our (pre-) big game spot and don’t miss #SpongeBobMovie in theatres this May!
This Memorial Day weekend, SpongeBob SquarePants, his best friend Patrick Star and the rest of the gang from Bikini Bottom hit the big screen in the first-ever all CGI SpongeBob motion picture event. After SpongeBob’s beloved pet snail Gary (aka “Gare-Bear”) is snail-napped, he and Patrick embark on an epic adventure to The Lost City of Atlantic City to bring Gary home. As they navigate the delights and dangers on this perilous and hilarious rescue mission, SpongeBob and his pals prove there’s nothing stronger than the power of friendship.
Based on the TV series created by Stephen Hillenburg, The SpongeBob Movie is produced by Ryan Harris, with Stephen Hillenburg executive producing. The film comes from Paramount Animation and Nickelodeon Movies in association with MRC and is a United Plankton Pictures production.
The TV spot will air on TV during the pre-game of the 2020 Super Bowl (Super Bowl LIV), taking place Sunday, February 2, 2020 and will feature the San Francisco 49ers vs. the Kansas City Chiefs. The halftime show will feature Jennifer Lopez and Shakira.
Paramount gives an early look at its The SpongeBob Movie: Sponge on the Run tv spot that will debut ahead of the Super Bowl. Since even pre-game commercials are expensive, the new clip gives SpongeBob just 26 seconds to describe everything that happens in his new film.
“There’s fast cars, flashbacks, Snoop Dogg, robots, a wise sage, churros,” everyone’s favorite cartooned sponge rattles off. “The only thing missing is Gary.”
“Well, that was money well spent,” Mr. Krabs replies.
In the animated movie, out in theaters May 22, SpongeBob SquarePants and Patrick Star venture out of Bikini Bottom and head to the Lost City of Atlantic City on a rescue mission to save SpongeBob’s trustee snail Gary.
And yes, the trailer does have everything, including a live-action Snoop Dogg playing himself performing to a crowd of cartoon fish. And that “wise sage” is none other than Keanu Reeves’ face glowing over a mystical ball of tumbleweed. They both appear on SpongeBob and Patrick’s journey as they search the ocean looking for his missing pet snail Gary.
The show’s original voice cast — Tom Kenny, Clancy Brown, Rodger Bumpass, Bill Fagerbakke, Carolyn Lawrence, Douglas Lawrence — will reprise their roles alongside Awkwafina, Keanu Reeves and Reggie Watts. Tim Hill, a former writer on the Nickelodeon series, directed the movie and wrote the screenplay with Michael Kvamme, Jonathan Aibel and Glenn Berger. Hans Zimmer is providing the musical score for the film.
Sponge on the Run is the third theatrical “SpongeBob” film, following 2004’s The SpongeBob SquarePants Movie and 2015’s The SpongeBob Movie: Sponge Out of Water.
Each previous big screen outing for SpongeBob has been a massive success for both Nickelodeon and Paramount Studios. The SpongeBob Movie (2004) grossed $140 million against a $30 mill budget. The sequel didn’t hit theaters until 2015, but the wait was worth it; Sponge Out of Water grossed a whopping $325 mill. Hence why the wait time for the third film was much, much shorter. Nickelodeon celebrated the 20th anniversary of its flagship franchise with the "Best Year Ever", a year-long birthday for SpongeBob. Having Keanu Reeves stop by for a quick cameo in your movie isn't a bad way to cap the celebration off.
More Nick: Nickelodeon Marks 20 Years of "SpongeBob SquarePants" with the "Best Year Ever"!
Originally published: Wednesday, January 29, 2020 at 17.54 GMT
Additional source: Variety, Deadline, Cinema Blend, TheWrap, UPI, Den of Geek.
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