Nickelodeon: Are You Smarter Than A 5th Grader Q&A from Larry Tempesta on Vimeo.
Nickelodeon’s new Are You Smarter Than A 5th Grader follows the original premise of adult contestants putting their knowledge to the test by answering questions taken directly from elementary school curriculum. New game elements will be added to the show, including an additional “cheat” option, new ways contestants can enlist the help of their grade-school classmates, as well as a “final exam,” where contestants must answer a question from each grade in a race against the clock.
Are You Smarter Than A 5th Grader begun production at Universal Studios Hollywood in Los Angeles this spring.
Nickelodeon announced plans to revive Are You Smarter Than A 5th Grader as part of Nickelodeon's 2019 Upfront, and forms part of the network's slate of new programming for the whole family.
Nick’s insights reveal that family time is the most important passion point for kids and parents today, with their top priority being to spend time together and look for opportunities through shared experiences. Today’s families state that watching TV together is their favorite activity, corresponding to the current 10-year high in co-viewing, where 44% of kids’ viewing is with an adult. To capture co-viewing opportunities, Nick is producing shows with built-in appeal to every family member, including: The Substitute (hidden camera prank show), Are You Smarter Than A 5th Grader (reboot), Are You Afraid of the Dark? (revival miniseries) and All That (revival).
For the reboot of Are You Smarter Than A 5th Grader, host and WWE superstar John Cena will also serve as an executive producer. Mark Burnett, Chairman of Worldwide Television, MGM (Survivor, The Voice) and Barry Poznick, President, Unscripted Television, MGM (Beat Shazam, The World's Best) will return as executive producers of the reboot, which places kids squarely in the center of the action.
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