The Friday, April 19 series debut was No. 1 in its 12:30 PM time period on all TV with kids 2-11. The premiere averaged a 2.1/518,000 with kids 2-11, up 24% over last year and up 11% from the premiere of The Substitute with K2-11. It delivered 999,000 total viewers, a 23% lift over last year’s levels.
Across the weekend (Friday-Sunday), Ryan’s Mystery Playdate reached 2.1 million Kids 2-11 and 5.5 million total viewers. The premiere saw a 33% lift in ratings in Live+3 with K2-11.
Created and produced by pocket.watch, the new studio creating global franchises from the YouTube stars and characters loved by Generation Alpha, Ryan's Mystery Playdate follows Ryan as he tackles a series of imaginative, physical challenges and solves mystery box puzzles to reveal the identity of his playdate.
In the live-action series, Ryan, his parents and animated friends Gus the Gummy Gator and Combo Panda, work together to complete unique challenges and unlock mystery boxes that contain hints to help him discover who his mystery playdate is. The series encourages physical play, models positive family relationships and features a creative problem-solving curriculum.
Update (5/10) - Viacom today revealed during their Q2 2019 Viacom Inc Earnings Conference Call that Ryan’s Mystery Playdate has quickly emerged as the number-one preschool show on television, and is gaining broader traction with children aged 2-11! Viacom also revealed that 25% of the series audience is new to the Nickelodeon channel. Looking at the Live 7 lifts, the show is comparable to PAW Patrol.
In the series premiere, “Ryan’s Kickin’ Playdate/Ryan’s Viral Playdate,” Ryan is put to the test with challenges ranging from stacking pancakes to catching slimy frogs before meeting his highly skilled playdate. Then, Ryan must deflate a room full of whoopee cushions to reveal the identity of his internet superstar playdate.
Ryan’s Mystery Playdate is the second series launch from Nick’s new content slate. Also a solid digital performer, Ryan’s Mystery Playdate was a top property across Nick Jr., with over five million video views for the week. For the weekend of April 20-21, it ranked number one in full episode views.
Following its launch, Nickelodeon ran a weekend long watch & win contest titled Ryan's Mystery Playdate Sweepstakes, which gave viewers the chance to win a playdate with Ryan at Nickelodeon Studios in Los Angeles, including watching an episode of Ryan's Mystery Playdate with Ryan and a big box of mystery toys and other Nickelodeon Swag for them to unbox with Ryan.
Following the linear series premiere of Ryan’s Mystery Playdate, NickJr.com and the Nick Jr. App will feature original short-form content and full-length episodes. Episodes will also be available on Nick Jr. On Demand and DTO.
Ryan’s Mystery Playdate season one had a crew of 100 people who worked for six months to build sets with the channel’s intimate feel, while creating a spectacle to draw viewers to Nick.
Viewers can catch brand-new episodes of Ryan's Mystery Playdate Fridays at 12:30 p.m. (ET/PT) on Nick, as well as visit nickjr.com, Like the show on Facebook and follow the series on Instagram for more Ryan's Mystery Playdate.
Since its inception in 2015, Ryan ToysReview (19 million subscribers) has grown to become one of the world’s largest YouTube channels with videos that feature Ryan and his family playing with toys for kids. The channel, along with other channels featuring Ryan and his friends, averages over one billion views monthly and currently has over 18 million subscribers. In addition to videos of Ryan playing with toys, Ryan ToysReview also features fun and easy science experiments, educational content, and videos that document daily life for the family of five, which includes Ryan’s younger twin sisters. Ryan’s World, a companion consumer products line developed by pocket.watch, featuring Ryan and the universe of characters created by Ryan and his parents, launched nationwide last year. Ryan’s Mystery Playdate marks the influencer’s first foray onto linear.
The Ryan ToysReview brand has been growing since 2017 when Ryan’s family first partnered with Pocket.watch on a multiplatform franchise development plan. Today his brand has expanded into publishing, licensing, original programming and merchandising.
Pocket.watch is the new studio that specializes in entertaining and inspiring kids and families through digital-first content and sparking their imaginations with lifestyle products ranging from toys to toothbrushes. The company inspires kids to seamlessly move between screen time and playtime and boasts a growing portfolio of franchises that includes some of the largest kids and family YouTube brands in the world alongside original characters and talent that the company has extended into premium series, consumer products, books, games, live events and more. Pocket.watch was founded in March 2017 by Chris M. Williams and is located in Culver City, CA where it maintains an office and studio. The management team is made up of studio veterans and visionaries from traditional and digital entertainment including Albie Hecht, Stone Newman, Jon Moonves and David B. Williams. Investors include Viacom, Greycroft, Third Wave Digital and United Talent Agency (UTA), as well as notable strategic angels including Robert Downey Jr. (Team Downey) and Jon Landau.
Production of Ryan’s Mystery Playdate for Nickelodeon is overseen by Cathy Galeota, Senior Vice President, Preschool Content.
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Originally published: Wednesday, April 24, 2019 at 9:24pm GMT.
Original source: Deadline; Additional source: Kidscreen.
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