Nickelodeon India's new campaign to help raise awareness on the impact of stress on children
The new campaign ‘Pressure Ko Bolo Bye’, in association with Early Childhood Association, addresses the issue of constant comparison by parents, academic stress and peer pressure towards children
Mumbai - Nickelodeon, India’s leading kids’ entertainment franchise is back with their global pro-socio initiative Together For Good which this year will raise awareness about the impact of ‘stress’ on children. The International Journal of Psychology and Behavioural Sciences has cited that nearly two-thirds (63.5%) of students report experiencing stress due to academic pressure, with no significant differences across gender, age or grade. Understanding the parameters that cause stress amongst children Nickelodeon in association with Early Childhood Association (ECA) is all set to address the issue of constant comparison by parents, academic stress and peer pressure with its campaign, ‘Pressure Ko Bolo Bye’.
Leveraging the strength of the entire Nickelodeon franchise and using the power of the Nicktoons, the campaign is brought to life with light hearted, child-friendly yet impactful on-air promos, with the message #PressureKoBoloBye. This edition of Together For Good sets out to address various parameters that are a cause of ‘stress’ amongst children and simple steps to identify and act towards the same.
As a part of the campaign nickelodeon is creating a two-fold module co-produced by Early Childhood Association, with an aim to reach over 350 educational institutes comprising of private and government schools, non-governmental organizations (NGO’s) and Anganwadi’s across the nation, to help them battle the challenges. Motu Patlu, Dora the Explorer and Shiva will kickstart an extensive awareness-drive across schools through a series of light hearted videos and fun and interactive activities that stimulate changes and motivate children. Experts from ECA will host a workshop for parents and teachers to help understand negative changes and symptoms amongst children and simple measures to bring out the best in children. Nickelodeon will amplify this message further on social media with interactive posts, video memes and a pledge that kids can take through Nickelodeon's official websites so that they can say bye to pressure.
Commenting on the initiative, Nina Elavia Jaipuria, Head of Hindi and Kids Entertainment Network, Viacom18 said, “As a responsible broadcaster for kids, their wellbeing is at the centre of all our initiatives at Nickelodeon. We have therefore continuously curated marquee programmes like Together For Good that endeavour to drive behavioural change and enable a safe environment for kids, allowing them to be pressure free and inspired.”
Highlighting the association, Swati Popat, the President of Early Childhood Association, said, “Having worked in the education industry over three decades, diminishing mental health in children is one of the major concerns of our society. Associating with Nickelodeon for this initiative gives me immense pleasure to churn the wheels of change through Together for Good initiative.”
Nickelodeon India's Together For Good initiative was launched in 2016 as part of Nickelodeon International's wider Together For Good initiative. The initiative aims to empower kids to make positive changes in the world around them, and serves as a platform to inspire audiences to get involved in their communities, provide the resources and education to get the job done and celebrate the impact they are making every day.
For more information about Together For Good, visit nickindia.com and follow Nickelodeon India on Facebook and Twitter. Follow the latest 'Pressure Ko Bolo Bye' news by following #PressureKoBoloBye on social media.
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Sources: Exchange4media; H/T: Indian Television Dot Com.
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