Announced at Nickelodeon Upfront 2019 in February, Nickelodeon is planning to expand the SpongeBob SquarePants universe with spinoffs focused on the core characters into formats such as new series, specials and feature-length movies. The spin-offs will form part of Nickelodeon's "Best Year Ever" celebrations to celebrate the 20th anniversary of the beloved Nicktoon, which kicks off with the brand-new "SpongeBob’s Big Birthday Blowout" live-action/animated special on Friday, July 12 at 8:00 p.m. (ET/PT), and culminates with the May 22, 2020 release of the new SpongeBob theatrical, It’s A Wonderful Sponge. The year-long celebration also encompasses new consumer products, such as Alpha Group's recently released Masterpiece Memes figures, which bring to life favorite moments from the series that have become popular viral memes.
"[SpongeBob SquarePants is] our Marvel Universe,” Brian Robbins, President of Nickelodeon, said in February. “You have this amazing show that’s run for almost twenty years.”
Robbins also pledged that Nickelodeon will always make SpongeBob, and revealed that he sees ample room to explore other characters. Among the options on the table are to “tell an original story about SpongeBob and Patrick, or maybe tell a Sandy Cheeks stand-alone story, or can Plankton have his own?” Robbins mused. “I think the fans are clamoring for it.”
Also revealed at Viacom's 2019 NewFront conference today was SpongeBob Smarty Pants Game Show, a brand-new digital game show from Nickelodeon where two SpongeBob superfans compete to win The Golden Pineapple by answering trivia questions, completing messy stunts and competing in SpongeBob-themed games! There will be special live episodes of the show broadcast across Nickelodeon's social accounts. SpongeBob Smarty Pants Game Show is slated to debut later this year.
More Nick: Nickelodeon Marks 20 Years of "SpongeBob SquarePants" with the "Best Year Ever"!
Originally published: Monday, April 29, 2019 at 11:00pm BST.
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