Thursday, November 01, 2018

Viacom Nickelodeon Consumer Products to Launch 'Spotlight' Merchandise Inspired by Nickelodeon Germany's Hit Show

Viacom Nickelodeon Consumer Products (VNCP) is preparing to launch its first range of merchandise inspired by Nickelodeon Germany (Deutschland), Austria (Österreich) and Switzerland's (Schweiz) hit daily drama series Spotlight!


Spotlight will be the first locally-produced German series that VNCP will create a consumer products' line for. Currently in development, the line of Spotlight merchandise include items in product categories such as Apparel & Fashion, Accessories, Home Entertainment (DVDS & CDS), as well as Stationery & Back to School, after which there will be a gradual further expansion of the product line.

Nickelodeon is working with Münster-based agency Dreispur to being the Spotlight merchandise line to life.

Spotlight follows a group of teenagers who study at the "Berlin School of Arts", a fictional school that combines artistic education with regular education. The series, currently in its third season - which premiered in September 2018, stars: Lea Mirzanli (Azra), Dennis Oertel (Jannik), Lisa Küppers (Rubi), Luana Knöll (Toni), Ben Rummler, Jesina Amweg (Lotte), and singer Mike Singer (Luke) will be joined by newcomers Chiara Tews, Malcom Meckert, Simon Zeller (Milan), Nevena Schöneberg, Moritz Bäckerling (Mo), Chiara Tews (Greta) and Moritz Schirdewahn (Tim), and Malcom Meckert (Rocco), among others.

From DWDL.de:

Viacom baut Merchandising-Welt um "Spotlight" auf

Viacom Nickelodeon Consumer Products entwickelt erstmals in Deutschland ein Licensing-Programm rund um eine lokale Eigenproduktion. Es geht um die Serie "Spotlight", von der im September die mittlerweile dritte Staffel gestartet ist.

Die an der fiktiven Berlin School of Arts spielende Nickelodeon-Serie "Spotlight" wird zur ersten lokalen Eigenproduktion des Kindersenders, um den Viacom Nickelodeon Consumer Products eine Merchandising-Welt aufbaut. Der Markt-Start in st in den Kategorien Apparel & Fashion, Accessoires, DVDS & CDS, sowie Stationery & Back to School geplant, danach soll es einen sukzessiven weiteren Ausbau geben.

"Konsumenten im deutschsprachigen Raum haben ganz besondere Anforderungen und Wünsche", sagt Felix Ruoff, Vice President, Southwest Europe, Middle East and Africa, VNCP. "Spotlight geht auf genau diese ein und wir freuen uns, für dieses Format erstmalig die Produktlinien lokal in Deutschland zu entwickeln. Hierfür arbeiten wir mit dem erfahrenen Team der Agentur Dreispur aus Münster zusammen."

###

Mehr Nick: Swiss Rappers Lo & Leduc to Voice Gus and Cooper in German Dub of Nickelodeon Movies' 'Willkommen im Wunder Park'!

Additional sources: Google Translate, Wikipedia.
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon GSA and Spotlight News and Highlights!

No comments:

Post a Comment

Have your say by leaving a comment below! NickALive! welcomes friendly and respectful comments. Please familiarize with the blog's Comment Policy before commenting. All new comments are moderated and won't appear straight away.