Cynopsis Kids’ seventh annual Imagination Awards (previously the !magination Awards) highlighted the most outstanding multiplatform programming and campaigns - and the executives behind the scenes - in kids, tween and teen entertainment.
The 7th annual Cynopsis Imagination Awards took place on Tuesday, September 25th at the Yale Club in New York City, NY. Sponsored by pocket.watch, the breakfast event was a "who's who" of kids and family media, with comedic relief from guest presenters Paul Costabile (NBCUniversal's Bluprint), David Osmond (Wonderama) and Oneika Raymond (Travel Channel).
"The audience for kids media demands continually evolving technology, fresh formats and a fun spirit. The winners and finalists at this year's Cynopsis Imagination Awards exemplify just that, displaying excellence in content and complementary campaigns," says Cathy Applefeld Olson, show producer and editor of Cynopsis Kids.
Imagination Award winners were recognized in more than 40 categories that spanned content, marketing, talent, technology and more. Winners included: Nickelodeon, Nickelodeon International, Nick Jr., 7ate9 Entertainment, Discovery Family, Disney Parks, Experiences & Consumer Products, Driver Digital, Encantos Media Studios, Kids Central, KIDZ BOP, Litton Entertainment, Mattel Creations, Nat Geo Kids, Novel Effect, PBS Kids, pocket.watch, Random House Children's Books, Star Stable Entertainment, Thirteen Productions LLC, Wind Dancer Films, Wonderama, ZAG Studios. Click here for winner details and more.
Cynopsis also honored two industry veterans with Luminary Awards. Fred Seibert, founder of Frederator Networks and chief creative officer of WOW! Unlimited Media among his most recent accomplishments, was feted by media legend Gerry Laybourne, media entrepreneur, supporter of female leaders and entrepreneurs, co-founder of Katapult, and former Nickelodeon President, and show creator Terri Minsky, the vision behind hit Disney Channel series Andi Mack and Lizzie McGuire, was introduced by the star of Andi Mack, Peyton Elizabeth Lee.
Missed this year's Kids Awards? Be sure to save the date for next year as the call for entries will begin in July of 2019. For inquires on event programming, contact show producer Cathy Applefeld Olson at cathy(at)cynopsis.com. For questions regarding the entry process, contact Cynopsis Marketing Coordinator Cathy Pearson at cathyp(at)cynopsis.com. For sponsorship information, contact Vice President of Sales & Marketing Mike Farina at mike(at)cynopsis.com.
Below is a list of awards and honorable mentions Nickelodeon won at the 2018 Cynopsis Kids’ Imagination Awards category. The complete list of winners can be found here.
Best Kids' Live-Event Tour
WINNER
KIDZ BOP's "Best Time Ever" 2017 Tour - KIDZ BOP
Honorable Mentions:
SpongeBob SquarePants: The Broadway Musical – Nickelodeon with the Araca Group - Sony Music Masterworks
Peppa Pig's Surprise – Red Light Management - Fiery Angel and eOne
Best Shortform Content (K6-11)
WINNER
The Loud House 360: Center of Chaos! | Nick - Nickelodeon
Nick created an animated 360 experience that leveraged The Loud House on YouTube and provided an opportunity for fans to make a deeper connection with the show. Made in collaboration with the new Entertainment Lab, the video places viewers in the center of the action with their favorite animated TV family as they get ready for school. It received 9.6 million views.
Honorable Mentions:
Barbie Vlogger – Mattel Creations
No Way That’s True – Nickelodeon
That's the Spirit! – Driver Digital & Dreamworks
Tiny Christmas Kitchen – Nickelodeon
Best Shortform Content (Preschool)
WINNER
Canticos: Volume 1 - Encantos Media Studios
This short-form series of bilingual sing-along videos inspired by classic nursery rhymes from across the Spanish-speaking world is both entertaining and educational. Based on Canticos, the bilingual nursery rhyme book series written and illustrated by Susie Jaramillo, the shorts brought characters from across a number of nursery rhymes to life in whimsical world where they now all sing, play, and learn together.
Honorable Mentions:
Disney Firsts: First Tea Party – Yellow Shoes Creative Group
Playing Around with Thomas & Friends – Tongal + Mattel
Magic Of Storytelling: A Wrinkle In Time – Disney Corporate Citizenship & Social Responsibility
Best Tween Show Exclusively for a Streaming Platform
WINNER
Win Your Week - Nickelodeon
Honorable Mentions:
Inside Nick – Nickelodeon
Stranger Things – Netflix
Best Tween/Teen Game or App Associated With a TV Show
WINNERS
Miraculous: Tales of Ladybug and Cat Noir - ZAG Studios & Tab Tale
Wonderama - Wonderama
Honorable Mentions:
Henry Danger Crime Travelers – Nickelodeon
Scooby Doo - Mystery Cases App – WB Kids
Best Use of Music in a Kids' Series
WINNERS:
Ready Jet Go! - Wind Dancer Films
Wonderama - Wonderama
Honorable Mentions:
Sharkdog – Rich Dickerson, Jordan Cox, One Animation & Nickelodeon
"Your Heart is in Two Places" - My Little Pony: Friendship is Magic – Discovery Family & Hasbro
Best Use Of Tween/Teen On-Air Talent
WINNERS:
Andi Mack - Disney Channel
JoJo Siwa, Breanna Yde, & More Try the Halloween 'Trick or Treat Taste Test' | Nick - Nickelodeon
Honorable Mentions:
Wonderama – Wonderama
Digital Marketing Campaign
WINNER:
Henry Danger “Help Our Heroes” GoNoodle Campaign - Nickelodeon
This innovative five-week campaign brought Henry Danger into classrooms with a fun activity break that also helped promote the show. The network partnered with GoNoodle, a digital hub of movement videos, to create a narrative where kids were enlisted to help the show’s characters defeat a villain. More than 62,000 schools engaged in the campaign, which sparked 10 million kid impressions and 37 million minutes of physical activity.
Honorable Mentions:
2018 Kids' Choice Awards Global Campaign – batteryPOP & Nick International (co-production)
Innovation Nation's #MoMadness Campaign – Litton Entertainment
Game/Variety Show Featuring Kids
WINNER
Keep It Spotless - Nickelodeon, ITV Entertainment and Hard Knocks
In Keep It Spotless teams of kids compete in a series of paint-filled challenges, where they have one goal — to keep their ultra-white suits clean! After each round a 360- degree scanner measures just how spotless they are. Sound impossible? Tons of fans thought so, too. The show consistently won its timeslot and ranked as the No. 2 show among Kids2-11.
Honorable Mentions:
Massive Monster Mayhem – 7ate9 Entertainment & DHX Media
Wonderama – Wonderama
Kids 2-11 Series
WINNER
Cyberchase - Thirteen Productions LLC
Honorable Mentions:
Hunter Street – Nickelodeon / Blooming Media
Massive Monster Mayhem – 7ate9 Entertainment & DHX Media
My Little Pony: Friendship Is Magic "The Perfect Pear” – Discovery Family & Allspark Animation - A HASBRO Company
SpongeBob SquarePants – Nickelodeon
Vic the Viking – Kids Central
What Sam Sees – Nat Geo Kids
Word Party – The Jim Henson Company and Netflix
Kids 2-11 Special/TV Movie
WINNER
SpongeBob SquarePants “The Legend of Boo-kini Bottom” - Nickelodeon and Screen Novelties
This stop-motion animated Halloween-themed special incorporates several different animation techniques—from puppets with wire armatures to hand puppets to marionettes—so not only does it impart some original holiday storytelling in SpongeBob’s typical silly, playful manner, it’s also a visually stunning project.
Honorable Mentions:
Barbie Dolphin Magic – Mattel Creations
JoJo Siwa: My World Documentary Special – Nickelodeon
My Little Pony: Friendship is Magic: Equestria Girls: Forgotten Friendship – Discovery Family & Allspark Animation - A HASBRO Company
Marketing Campaign for a TV Series, Special or Movie
WINNER
That's the Spirit! - Driver Digital & Dreamworks
Honorable Mentions:
Launching Disney XD's DuckTales – Horizon Media
Innovation Nation's #MoMadness Campaign – Litton Entertainment
Kids' Choice Sports 2017 – Nickelodeon
Pinkalicious & Peterrific – PBS KIDS
Nickelodeon's Ultimate Halloween Haunted House – Nickelodeon
Mobile App (Educational & Entertainment)
WINNER
The Cat in the Hat Builds That - Random House Children's Books / PBS KIDS
Honorable Mentions:
Do Not Touch – Nickelodeon
Novel Effect: Make Storytime Magic App – Novel Effect, Inc.
No Way That’s True – Nickelodeon
Mobile App (K6-11)
WINNER
The Loud House: Lights Out - Nickelodeon International
This clever game that complements popular Nick series Loud House plays off the popular escape room craze, and has a similar vibe. In this version, players are not just solving puzzles and navigating their way through rooms in the dark, but engaging with characters from the show. Lights Out was the No. 1 game internationally for 10 weeks in a row, and led to user-generated content with almost 2 million views between them.
As a popular destination on the Nick App, Loud House: Lights Out continues both to win over fans of The Loud House and spark new fans of the series who discover it through the game. Players navigate escape room escapades while interacting with characters from the show.
Honorable Mentions:
Mindful Powers – Smashing Ideas
My Town: Street Fun – My Town Games
Do Not Touch – Nickelodeon
No Way That’s True – Nickelodeon
Teenage Mutant Ninja Turtles: Totally Turtles – Nickelodeon International
Mobile App (Preschool)
WINNER:
Sesame Street Alexa Skill - Sesame Workshop
Honorable Mentions:
Disney Junior Appisodes – Disney Parks, Experiences & Consumer Products
Nella the Princess Knight: Castlehaven Explorer – Nickelodeon International
Novel Effect: Make Storytime Magic App – Novel Effect, Inc.
PAW Patrol: Mission PAW – Nick Jr.
Top Wing: Virtual Training Missions – Nickelodeon
New Preschool Series
WINNER
Pinkalicious & Peterrific - PBS KIDS
Honorable Mentions:
Hogie the Globehopper – Kids Central
Julie's Greenroom – The Jim Henson Company and Netflix
Sunny Day – Nickelodeon
YoYo – Kids Central
New Series for K6-11
WINNER
Vic the Viking - Kids Central
Honorable Mentions:
Craig of the Creek – Cartoon Network
I Am Frankie – Nickelodeon
Littlest Pet Shop: A World of Our Own – Discovery Family & Allspark Animation - A HASBRO Company
Nils Holgersson on Kids Central – Kids Central
Welcome to the Wayne – Nickelodeon
What Sam Sees – Nat Geo Kids
Online Game
WINNERS
Ready Jet Go! - Wind Dancer Films
The Loud House: Lights Out - Nickelodeon International
Honorable Mentions:
Cyberchase: Watts of Trouble – THIRTEEN Productions LLC
SpongeBob SquarePants: Guess It – Nickelodeon
School of Rock: Together We Rock – Nickelodeon International
The Ruff Ruffman Show: Fish Force – PBS KIDS
Online Interactive Experience
WINNER
Novel Effect: Make Storytime Magic App - Novel Effect, Inc.
Honorable Mentions:
Nickelodeon’s Ultimate Halloween Haunted House – Nickelodeon
School of Rock: Together We Rock – Nickelodeon International
The Loud House: Lights Out – Nickelodeon International
Pro-Social Campaign
WINNER
That’s Me Campaign - Nickelodeon
This campaign is a year-round celebration of individual and cultural diversity, though a kid-first lens. Exploring what makes kids who they are - personalities, backgrounds, experiences, heritage and everything that informs their individuality, the campaign uses real kids’ genuine interests and personal reference points to ground content that honors uniqueness. The overriding message: What makes you different is what makes you, you – and that’s cool.
Honorable Mentions:
HALO Awards 2017 – Nickelodeon
School of Rock: Together We Rock – Nickelodeon International
The Inspectors – Litton Entertainment
Wonderama – Wonderama
Production Studio
WINNER
7ate9 Entertainment - 7ate9 Entertainment
Honorable Mentions:
Driver Digital Studios – Driver Digital Studios
Nickelodeon Emerging Team – Nickelodeon
Wonderama – Wonderama
Promotional Campaign
WINNER
Alphabetical Acrobatics Challenge - Nickelodeon
Nick created a comedic original rap showcasing everything kids love from A to Z in this catchy promo campaign. Inspired by the classic Blackalicious track “Alphabet Aerobics,” the rap that uses alliteration from A to Z, using footage and stock imagery from network series to create a visual counterpart to every lyric. Ultimately, humor is the main driver of the video’s appeal.
Honorable Mentions:
Launching Disney XD's DuckTales – Horizon Media
Innovation Nation's #MoMadness Campaign – Litton Entertainment
Kids Choice Sports 2017 – Nickelodeon
Nickelodeon’s Ultimate Halloween Haunted House – Nickelodeon
Social Media Campaign
WINNER
Innovation Nation's #MoMadness Campaign - Litton Entertainment
Honorable Mentions:
Kids' Choice Awards 2018 Social Campaign – Nickelodeon
My Little Pony: Friendship is Magic – Discovery Family
Nick Likes Social Campaign – Nickelodeon
The Thundermans Finale Campaign – Nickelodeon
Song or Soundtrack for a TV Series/Special/Movie
WINNER
SB Bad Neighbor Blues - Nickelodeon
A central part of Nick’s "SpongeBob's You Bring the Color” campaign was to capitalize on the historic success of #MusicMonday content with SpongeBob’s social audience. In doing so, Nick created an original song and music video with the central theme being a punny play on the color Blue. Between the voting video and the actual music video, it received 6,000 votes, 30,000 engagements, and 1.2 million views—and was the top piece of creative out of the entire campaign.
Honorable Mentions:
Tangled: The Series – Walt Disney Records
Wonderama – Wonderama
Tablet-Based App
WINNER
Disney Junior Appisodes - Disney Parks, Experiences & Consumer Products
Honorable Mentions:
SpongeBob SquarePants: Sketch It, Guess It – Nickelodeon
The Loud House: Lights Out – Nickelodeon International
Video Game
WINNER
Star Stable Online - Star Stable Entertainment
Honorable Mentions:
SpongeBob Rock Collector – Nickelodeon
Teenage Mutant Ninja Turtles: Totally Turtles – Nickelodeon International
The Loud House: Lights Out – Nickelodeon International
Top Wing: Virtual Training Missions – Nickelodeon
Cynopsis Kids’ Imagination Awards 2018 is sponsored by pocket.watch, and supported by Discovery, Driver Digital Studios and M Productions.
Congratulations to Nickelodeon and to everyone who picked up and/or garnered a honorable mention in the 2018 Cynopsis Kids’ Imagination Awards!
More Nick: Stu Livingston Wins 'Outstanding Individual Achievement in Animation' Emmy Award in the 70th Emmy Awards for His Work on 'Hey Arnold! The Jungle Movie'!
Originally published: Thursday, September 27, 2018.
Original source: Benzinga; Additional source: Google Cache.
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