Update (5/11): MondoTV has selected Active Merchandising to represent its animated series Sissi the Young Empress in Germany, Austria and Switzerland. See below for details!
Sissi the Young Empress tells the story of Elizabeth, a charming young Empress of Austria who lives happily in the charming Possi castle in Bavaria. The 15-and-a-half year-old Empress, nicknamed Sissi by everyone and loves her large family as well as all animals. She looks like many other girls, yet she is a free and rebellious spirit.
One day, Sissi's sister Nene is convened by the Emperor’s mother to become the bride of his son Franz, but instead Franz falls in love at first sight with Sissi. And so begins the most romantic love story of all times. Torn apart between her home at Possi Castle and the Schönbrunn Palace, Sissi has trouble following the rules of court and earning the love of her future mother-in-law. But even in hard times, she can rely on Franz and his great love for her.
The story brings together adventure, romance, mystery and intrigue and even magic when Sissi discovers a magic bracelet which allows her to communicate with her animal friends, such as Nut the squirrel, which leads to exciting and unusual adventures as she seeks to help her many animal friends.
But there is more! Sissi will also need to solve a mystery surrounding the bracelet – someone is trying to steal it!
Locally titled Sissi, die junge Kaiserin, Sissi: the Young Empress will air:
- Weekdays at 14:35 Uhr on Nickelodeon Österreich and Nickelodeon Schweiz from Monday 3rd September 2018
- Saturdays at 14:15 Uhr and 14:45 Uhr on Nickelodeon Deutschland from Sunday 9th September 2018.
Produced and distributed by Mondo TV, Sissi the Young Empress made its world debut in 2015, and is already a big hit with its a core audience of young girls, Sissi the Young Empress is an established ratings hit in a number of countries, with two series (a total of 52 x 26’) already available and a new, 3D season (52 x 11’) to be launched in 2019 with a new format and new contents. The series has been sold into more than 40 countries.
Sissi is based on a real historical figure – a charming young empress who over the years captured the public imagination well beyond her Austrian homeland.
Sissi the Young Empress is an established ratings hit in a number of countries, with two seasons currently available (total 53 x 26’) and a new, 3D season (52 x 11’) coming in 2019 with a new format and new content. The romantic, magical adventure series is a big success with its target audience of young girls aged 4-8, who love Sissi’s strong and positive character and identify with her desire to follow her dreams.
The licensing campaign has already brought Sissi the Young Empress to retail toys, books, magazines, puzzles and board games, confectionery, personal care products, carnival costumes and a Dress Up Your Sissi game app. With season three already in production and the continuing success of the first two seasons, an expanded licensing campaign is on the way.
Master toy licensee Grandi Giochi launched a toy line in late 2015 that includes fashion dolls, make up toys, interactive plush and playsets. Italian publisher il Sole di Carta also launched a bi-monthly Official Magazine and Coloring book in Italy.
Update (19/9) - More from TVKIDS:
Mondo Scores New Sales for Sissi the Young Empress
Mondo TV has signed two new broadcast agreements for the popular animated show Sissi the Young Empress, aimed at kids between the ages of 4 and 8.
Club Illico owner Videotron licensed the French-language SVOD rights to the first installment of the series for two years. Mondo also inked a three-country deal with Nickelodeon that sees a German-language version of the freshman season airing in Germany, Austria and Switzerland for five years.
Matteo Corradi, the CEO of Mondo TV, commented: “More and more channels are discovering the enormous appeal of Sissi the Young Empress and adding their names to the many broadcasters that have made it such a hit. Its combination of storytelling, romance, magic and humor with a cast of very engaging characters has made it a favorite with many young audiences, and we are delighted to welcome Nickeodeon viewers in Germany, Austria, Switzerland and Club Illico viewers in Canada to Sissi’s fast-growing fanbase.”
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Also, from Animation Magazine:
Mondo TV Escorts ‘Sissi the Young Empress’ to New Broadcasters
Leading European animation producer-distributor Mondo TV has secured two major new broadcast agreements for its popular animated series aimed at kids 4-8, Sissi the Young Empress. These developments will see the regal heroine’s adventures arrive in four different countries.
Since June this year, Sissi has aired on Club Illico, an SVOD subscription service and one of the leading Canadian digital platforms in the French language. The agreement gives Club Illico owner Videotron, a major cross-platform Canadian media operator, a license for the French-language SVOD rights of the first season of Sissi for a period of two years.
Along with the Canadian deal, Mondo TV has announced a three-country deal with Nickelodeon that brings a German-language version of Sissi season one to Germany, Austria and Switzerland for a five-year period, which started in September this year. Nickelodeon will have exclusive free-to-air and pay-TV rights in Germany, and non- exclusive free-to-air and pay-TV rights in Austria and Switzerland.
These two agreements add to the large number of broadcasters around the world sharing Sissi with their viewers. They follow on from the recently announced major three-year deal with DBS children’s channel JeemTV, through which Sissi has been showing in Arabic since July 2018 in a number of countries.
Sissi the Young Empress is now an established ratings hit in over 40 countries, with two seasons (52 x 26’ total) available, and a new, 3D season (52 x 11’) to be launched in 2019 with a new format and new content.
Sissi is based on a real historical figure – a charming young empress who over the years captured the public imagination well beyond her Austrian homeland. This animated version begins when Sissi discovers a magic bracelet, which leads to exciting and unusual adventures as she seeks to help her many animal friends. The adventures of the free-spirited princess who resists etiquette and the duties of the court to follow her heart has won over its target audience of young girls, who love Sissi’s strong and positive character and identify with her desire to follow her dreams.
A licensing campaign for the property is already strongly established and has brought to retail toys, books, magazines, puzzles and board games, confectionery, personal care products, carnival costumes and a Dress Up Your Sissi game app. With season three in the works, an expanded licensing campaign is on the way.
“More and more channels are discovering the enormous appeal of Sissi the Young Empress and adding their names to the many broadcasters that have made it such a hit,” said Matteo Corradi, Mondo TV CEO. “Its combination of storytelling, romance, magic and humor with a cast of very engaging characters has made it a favorite with many young audiences, and we are delighted to welcome Nickelodeon viewers in Germany, Austria, Switzerland and Club Illico viewers in Canada to Sissi’s fast-growing fanbase.”
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From Licensing Italia:
Active Merchandising to represent Sissi the Young Empress
Respected consultancy to work with Mondo TV brand in Germany, Austria and Switzerland
Mondo TV, one of the largest European producers and distributors of animated content, has announced the appointment of Active Merchandising as licensing agent in Germany for its popular animated TV show for four-to-eight-year-olds, Sissi the Young Empress.
Active Merchandising will manage licensing activities for Sissi in the key markets of Germany, Austria and Switzerland. The agreement extends from September 2018 to December 2021.
The partnership will be formally announced during the forthcoming Licensing Market 2018 – the LIMA event for the German licensing market – on 6 November at Hotel Bayerischer Hof in Munich.
With the continuing success of the first two series and plans already advanced for series three, a licensing campaign for Sissi the Young Empress is already strongly established in a number of territories, notably Italy, where it has brought to retail toys, books, magazines, puzzles and board games, confectionery, personal care products, carnival costumes and a Dress Up Your Sissi game app. Active Merchandising is expected to pursue opportunities in these and many other categories.
Guided by its founder and owner Anita Van Esch, a licensing expert who has worked with such major names as MTV, Nickelodeon, SuperRTL and Mattel, Dusseldorf-based Active Merchandising has established itself in Germany as a dynamic and successful licensing partner. Active’s success is down to its focus on developing licensing strategies, retail strategies, marketing plans and a powerful network of licensees and partners, as well as building a strong merchandising business for entertainment brands.
Mondo TV’s agreement with Active follows hard on the heels of a three-country deal with Nickelodeon that brings a German-language version of Sissi series one to Germany, Austria and Switzerland for a five-year period, which started in September this year. Nickelodeon will have exclusive free-to-air and pay-TV rights in Germany, and non-exclusive free-to-air and pay-TV rights in Austria and Switzerland. Sissi series one has also be showing on channels owned by the free-to-air Austrian national public service broadcaster ORF since 2017.
Already a big hit with its a core audience of young girls, Sissi the Young Empress is now an established ratings success in over 40 countries, with two series (a total of 52 x 26’) already available and a new, 3D season (52 x 11’) to be launched in 2019 with a new format and new contents.
Sissi is based on a real historical figure – a charming young empress who over the years captured the public imagination well beyond her Austrian homeland. This animated version of her story offers its audience lots of adventure, romance, mystery, intrigue and even magic when Sissi discovers a magic bracelet, which leads to exciting and unusual adventures as she seeks to help her many animal friends.
The adventures of the free-spirited princess who resists etiquette and the duties of the court to follow her heart is a big success with its target audience of young girls, who love Sissi’s strong and positive character and identify with her desire to follow her dreams.
Matteo Corradi, Mondo TV CEO, says: “Active Merchandising is a major name in licensing in German-speaking markets and an ideal partner for this very popular children’s show as it gains new fans across Germany, Austria and Switzerland. We are looking forward enormously to working with Active Merchandising on the construction of a comprehensive licensing plan for these important markets, as we have already done very successfully in Italy.”
Says Anita van Esch: “Sissi is a well-known brand in the German-speaking territories, with Austria being its “home country”. It is a great honour to be working with Mondo TV and building a merchandise programme for this beautiful property in our territory.”
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Mehr Nick: Nickelodeon Germany to Launch 'Nicks Extra-Klasse' Back-to-School Block in September 2018!
Originally published: Sunday, August 26, 2018.
Additional sources: fernsehserien.de, Mondo tv S.P.A, Sissi: The Young Empress Wiki, C21 Media, Licensing Magazine, Animation Magazine, Lawless Entertainment, Kidscreen, License Global.
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