The Crayola brand is continuing to focus on preschoolers with its My First Crayola and Color Wonder ranges, with a number of new lines and licences joining the portfolio.
Color Wonder continues to go from strength to strength with sales continuing to grow and momentum building, brand manager Charlotte Ludkin told Preschool News. It will remain a core focus for Crayola in 2018, with range support to include TV advertising and digital. Facebook and Instagram platforms launched in March with a focus on educating mums on the unique benefits of the range.
The range is also continuing to evolve to ensure it has a complete portfolio of the newest and most popular preschool licences.
Charlotte continued: “For 2017, we launched PJ Masks and My Little Pony and we have two new licences coming in 2018 – Nella the Princess Knight and Disney Vampirina. They will also feature in our wider collection including Colour and Sticker books and Giant Colouring Pages with Stickers.” Nella the Princess Knight will join other PAW Patrol, Shimmer and Shine and Peppa Pig branded Crayola products.
Charlotte added that giving children that ‘creative spark’ early on in their development was key for Crayola.
“Providing preschoolers with appropriate tools to encourage that early creativity and imagination, as well as aiding the development of key skills such as colour recognition and dexterity is hugely important,” she said.
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