Award-Winning French Animation Production Company Xilam secures new agents for OGGY & THE COCKROACHES
Xilam, the award-winning French animation production company, has appointed two new licensing agents to represent its flagship global children’s brand Oggy & the Cockroaches across multiple key territories. Brand Focus will lead the licensing programme in the UK, while 20tooLicensing will manage all licensing in the Middle East.
The two agents will represent Oggy & the Cockroaches across all consumer products categories and brand promotion.
Brand Focus and 20tooLicensing join Xilam’s global roster of licensing agents for Oggy & the Cockroaches including: Discovery Kids (Italy), IMC Licensing (Latin America), Active Merchandising (Germany); brand4rent (Russia), Empire Licensing (South-East Asia) and Dream Theatre (India).
Marie-Laure Marchand, Senior Vice President of Global Licensing at Xilam said “We are thrilled to be working with Brand Focus and 20tooLicensing, enabling us to expand Oggy & the Cockroaches in these key markets. The international growth of the brand is a major strategic priority as we launch the show’s new 78 x seven-minute episodes this month.”
The sixth and seventh seasons of Oggy & the Cockroaches are slated to premiere in 2017/2018.
In the UK, Oggy & the Cockroaches has been sold to Nickelodeon and Netflix, and in the Middle East broadcasters include: Cartoon Network Middle East, ejunior, Gulli Bil Arabi, Netflix, Amazon and Iciflix.
In addition, season 5 (78 x 7’) is airing internationally on a number of leading broadcasters in key territories including Gulli in France which launched the brand new season this month. Additional broadcasters include Cartoon Network in Latin America, Asia and Africa, Disney Channel in Germany and K2 and Frisbee in Italy, among many others.
Since first airing in 1998, the series and its star Oggy the fat, blue cat has reached 160 countries and an estimated 600 million households.
About Xilam
Xilam is one of Europe’s leading animation companies, producing and distributing original children’s and family entertainment content in both 2D and CGI formats across TV, film and digital media platforms. Founded in 1995 by Marc du Pontavice, the award-winning Paris-based company owns a catalogue of more than 2,000 animated episodes and 3 feature films including strong brands such as Oggy & the Cockroaches, Zig & Sharko, The Daltons, Rolling with the Ronks and its first pre-school property, Paprika.
Broadcast in over 160 countries on all the major global children’s TV networks, these series are also breaking records on all the major digital platforms, including YouTube with over 250 million views per month, ranking Xilam as one of the top global content providers in animation.
Xilam employs more than 400 people, including 300 artists, who are based across its four studios located in Paris, Lyon, Angoulême and Hô-Chi-Minh Ville in Vietnam.
About Brand Focus
BrandFocus Consulting's strength is based on Michele Pearce’s 27 years of international work experience including TV series production, festival organization and Brand Licensing across EMEA. Extensive contacts and product development experience in key categories of toys, publishing and digital enables me to deliver a complete licensing package for clients and licensees.
About 20tooLicensing
20too Licensing is the leading licensing agency for the Middle East and North Africa representing some of the strongest entertainment companies in the region such as Xilam Animation, Hasbro , Sony Pictures, Moose, Entertainment One, Discovery Channel, Hallmark, Rovio, IMPS and more. The company manages the development of hugely popular brands such as Transformers, Shopkins, PJ Masks, My Little Pony, Smurfs, Animal Planet and have recently signed the global phenomenon that is Oggy & The Cockroaches. The team’s experience ranges from managing pre-school to boys action, girls fashion, vintage and adult IPs and brings consumer products, live events, home entertainment and even governmentally backed activities and/or QSR promotions alive. The head office is located in Dubai and the company has two more offices located in Morocco and Lebanon servicing North Africa and the Levant area respectively.
Additional source: Licensing.biz.
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