Saban has unveiled plans to continue the momentum of Power Rangers' growth in the UK and EMEA (Europe, the Middle East and Africa), following the recent UK premiere of Power Rangers Ninja Steel, the 24th season in the TV series, on kids channel POP and ahead of the franchise’s 25th anniversary.
Following the March 2017 release of the feature film Saban’s Power Rangers, Saban Brands is bringing fresh content to UK fans with the TV series’ 24th season, Power Rangers Ninja Steel which premiered in August and is currently rolling-out across EMEA. New broadcast partners continue to come on board and this year Saban Brands has welcomed Neox (Spain), POP (Italy), E-Vision (UAE), Gulli Arabi (Middle East), Smile TV (Greece) and London Live (UK) to its expanding line-up.
Saban’s Power Rangers is a top boys action brand in the UK and to support its continued expansion, Saban Brands and longstanding toy partner Bandai are teaming with major retailers across EMEA who are lining-up to stock the Ninja Steel products and proactively supporting the launch. For example, The Entertainer ran a comprehensive marketing campaign that included four ‘Super Saturdays events across its stores where fans could take part in challenges inspired by the new toys, enter competitions and enjoy exclusive discounts. Alongside this, Toys 'R' Us will showcase the new toy range until August 2018. In June, Saban Brands launched a successful DTR deal with UK retail giants Toys ‘R’ Us and Tesco, that saw a range of personalised gifting items including stationery, drink bottles, phone cases and much more launch online that fans can customise with their name. To generate excitement in France, hypermarket Auchan and toy specialist JouéClub will host Power Rangers meet and greet events, with JouéClub also having flagship window displays and promoting their activity through radio advertisements.
Saban’s Power Rangers partners continue to be attracted to the broad EMEA licensing programme that now boasts almost 50 licensees. Bandai has launched a brand new Ninja Steel line of action figure and role-play toys. New additions to Saban Brands’ licensee roster include Sambro for backpacks/arts & crafts, IMC for RC and electronic toys, as well as Tech 4 Kids for “Mashems” and “Bastems.” Alongside these deals, Saban has recently renewed its long-standing partnerships with Rubies for dress-up items and AFG Media for Morphsuits, and continues to see significant growth with apparel partner Smith and Brooks.
To continue driving brand awareness and fan engagement, Saban Brands is committed to ensuring fans can access dedicated Power Rangers content across multiple platforms including digital, on-demand, apps, games and social media. The popularity of the official Power Rangers channel on popular Super Awesome kids’ app, PopJam continues to climb while over on YouTube, this year has already seen Power Rangers videos receive over 186 million views across Europe, which equates to over 396 million minutes watched.
“Saban’s Power Rangers is the true definition of an evergreen property and for more than two decades, the brand has continued to prove its power with fans of all ages as demonstrated by the fact it currently ranks as a top action brand in the U.K.,” says Leila Ouledcheikh, Senior Vice President (SVP), Distribution and Consumer Products, EMEA, Saban Brands. “With the milestone anniversary on the horizon and the roll-out of ‘Power Rangers Ninja Steel,’ we’re delighted to be bringing fans in the EMEA region a fantastic pipeline of multiplatform content, alongside a swathe of new merchandise.”
Connect with Power Rangers:
Web - http://www.powerrangers.com
Facebook - http://www.facebook.com/powerrangers
Twitter - http://twitter.com/PowerRangers
Instagram - http://www.instagram.com/powerrangers
More Nick: Saban’s Power Rangers Unveils 25th Anniversary Campaign!
Sources: Toys 'n' Playthings, License! Global, TVKIDS, Toy World Magazine, POP.
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon and Power Rangers News and Highlights!
No comments:
Post a Comment
Have your say by leaving a comment below! NickALive! welcomes friendly and respectful comments. Please familiarize with the blog's Comment Policy before commenting. All new comments are moderated and won't appear straight away.