Centum Books is celebrating a storming performance in the UK children’s book chart thanks to its latest title with JoJo Siwa.
For the fourth consecutive week, the JoJo Siwa Be You Journal has maintained a top ten position, making it the top selling licensed character book in the UK.
Fiona Macmillan, MD of Centum Books, said: “We are really pleased with the launch of our official JoJo Siwa Journal which has mirrored the hype surrounding JoJo at present.
“The sales across all channels have seen amazing results with a further three re-prints already sold out. We are also extending the JoJo publishing programme with further products including a Gift Set, Sticker and Annual due to be launched very soon.”
Fiona continued: “JoJo Siwa is set to be one of the top children’s licences in the UK this year and we have been working closely in partnership with the Nickelodeon and Viacom Consumer Products team to maximise the opportunity.”
Marianne James, Vice President (VP), Commercial Partnerships, Consumer Products and Experiences, Nickelodeon UK and Ireland, added: “JoJo Siwa is proving to be a superstar and we are seeing licence opportunities across all categories.
“Centum are one of the first of our partners to go to market with a JoJo Siwa line and we are so pleased to see just how well the range has been performing.”
The JoJo Tin of Bows and Mega Sticker Book launched on Sunday 1st October 2017, with the Annual due to be released on Wednesday 1st November, with new formats coming early next year.
Danilo will also be releasing the JoJo Siwa Official 2018 Calendar on Tuesday 2nd October 2017.
JoJo Siwa is set to perform “Boomerang” and two new songs live for the very first time in the UK exclusively at Nickelodeon's sold out SLIMEFEST 2017 this October half-term, taking place at The Arena, Blackpool Pleasure Beach from October 21-23. A 60-minute special featuring all the slime, music and mayhem from SLIMEFEST will air on Nickelodeon UK & Ireland on Friday 3rd November 2017. For more information about SLIMEFEST 2017, visit nick.co.uk/slimefest.
Nickelodeon has a exclusive licensing partnership deal with JoJo Siwa to develop a line of consumer products inspired by the singer, dancer, actress and social media influencer.
Original source: Licensing Source.
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