U.K.-listed eOne owns the property after acquiring a controlling stake in its producer Astley Baker Davis in 2015 for £140 million ($188 million). In Asia the show is on Nick Jr. and Viacom’s Voot SVOD platform, and in China on CCTV and several streaming platforms including iQIYI, and Youku.
eOne and its master licensee in the territory, SEGA Toys Co., is now readying the launch of a consumer products programme in Japan. The firm presented licensing opportunities to partners at a special brand presentation on Wednesday 27th September 2017, hosted by the British Ambassador to Japan at The British Embassy in Tokyo.
Publishing is poised to spearhead the licensing programme in early 2018 led by publishing partner, Froebel-kan, which will publish two titles in early spring 2018. From March 2018 a number of toys and games licensees will launch at selected retailers before expanding to mass distribution by the end of 2018. These include Hanayama, to distribute Character Options’ award-winning global master toy line, Bandai for wooden toys and puzzles, Sega Toys for standard plush and Meteor APAC, the sole distributor for Ty in Japan, to distribute Ty’s Beanie Babies® range. Joining these partners, Nippon Columbia will distribute DVD’s starting from 2018.
Andrew Carley, head of global licensing at eOne Family, commented: “Peppa Pig is enjoying tremendous ratings and retail success across Asia, so we’re incredibly excited to be bringing the brand to Japan. Asia is a key focus for our global licensing strategy so we’re keen to explore opportunities in this exciting new market and with top tier broadcast and licensing partners already on board, we have a strong foundation for future growth.”
Peppa Pig now airs throughout Asia with licensing and merchandise programmes established in India, Hong Kong, mainland China, Korea, Singapore, Thailand, the Philippines and Taiwan. The property launched in Vietnam and Mongolia in late 2017. Broadcast platforms include Viacom18's VOOT Kids and Nick Jr. India, as well as CCTV, iQiYi, Youku, Tencent and LeEco.
Peppa has become a huge brand for younger viewers and also generates hundreds of millions of dollars in licensing and merchandising revenue.
More Nick: Entertainment One Announces 117 Brand-New Episodes Of "Peppa Pig"!
Sources: Toy World Magazine, Variety, License! Global, Toys 'n' Playthings.
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