NORTH AMERICA: Entertainment One (eOne) is growing the U.S. licensing program for its hit preschool brand Peppa Pig, with an assortment of new products from newly appointed licensees and current partners hitting retail shelves nationwide in 2018!
Existing partners that will be expanding their lines and releasing new product lines for Peppa Pig include: Accessory Innovations for back-to-school products including backpacks and lunch bags; Accutime for digital watches; Baby Boom for a branded toddler bedding set and coordinating room décor; Character World, in partnership with Franco Manufacturing, for bedding and bath collections; Handcraft for underwear; and Spin Master for a flip-open sofa with a removable slipcover.
Meanwhile, new licensees for the brand include Berkshire Fashions for cold weather apparel items (pom-pom beanie and mittens, rainbow-striped baseball cap for toddlers) and Hamco (toddler bib collection, table toppers).
“We’re excited to introduce the latest Peppa Pig offerings from our fantastic range of partners that continue to innovate and help drive brand growth,” says Joan Grasso, senior vice president, licensing, North America, eOne Family. “The upcoming selection of Peppa Pig products are sure to please both new and existing fans of the beloved brand.”
The new Peppa Pig products will debut in the U.S. beginning this fall and throughout 2018.
Expanded placement at mass and support from new channels continues to propel the licensing program for Entertainment One's (eOne) global preschool hit to new heights across North America. Now with more than 70 licensees and counting, the animated program is one of the top-ranked series on Nick Jr. in the US and popular among kids and families in Canada, where it airs on Treehouse TV.
More Nick: Entertainment One Announces 117 Brand-New Episodes Of "Peppa Pig"!
Sources: TVKIDS, License! Global.
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