The the number one kids channel in India has launched a brand-new high octane on-air campaign titled "Nickelodeon Best Friensdshake Forever" and "Sonic School with Toons" contest, presented by McVitie’s Creams and co-powered by Parle Cafechino, Parle Kachcha Mango Bite and Dabur Redpaste. The campaign will be brought alive on-ground by a high decibel school contact programme across 650 schools spanning over 20 cities across India. Days spent at school are most memorable and Nickelodeon’s school contact programme is all set to make sure that children celebrate the best years of their life in school.
Nina Elavia Jaipuria, Business Head, Kids’ Entertainment Cluster, Viacom 18 Media Pvt Ltd, said, “Nickelodeon believes in actively engaging with kids outside television by providing them with an immersive platform to interact with their favourite toons. Our robust school contact programme allows us to connect with kids and curate memorable experiences for them, thus forging an unbreakable bond. It is a result of such marquee initiatives that Nickelodeon and its adorable toons continue to play an eminent role in every child’s daily life.”
The school contact programme will engage with kids across the country from metros like Mumbai, Bombay, Delhi, Bangalore, Chennai to the smaller towns and cities like Bhopal, Lucknow, Nashik, Jaipur, Chandigarh etc. Kids will be treated to interactive games, trivia questions, sampling and exciting goodies that will make a day at school exciting.
Nickelodeon’s Best Friensdshake Forever will see kids create their own version of the cool and edgy friendship shake. Adding to the excitement is that the competition will give kids a chance to win fabulous goodies such as drones, hover boards, iPhones and VR headsets by tuning in to Nick every Monday to Friday from 5:30 to 8:30pm to watch their favourite shows, such as Motu Patlu, Ninja Hattori and Gattu Battu, in action and count the number of times their amazing Friendshake is flashed on screen.
“Sonic School with Toons” will provide kids with a once-in-a-life time opportunity of meeting their favourite toons, Shiva, Oggy and Doggy Don, in their very own school, making them the heroes amongst their friends. To get their exclusive time with the amazing toons, kids can enter by tuning into Pakdam Pakdai, Shiva and Oggy and the Cockroaches every evening from 6:30-8:30pm on Sonic and count the number of times the characters are flashed on-air to get their exclusive time with the amazing toons.
The campaigns will be filled with laughter, action and entertainment.
Sources: Best Media Info, ET BbrandEquity, Indian Television Dot Com, TelevisionPost.com.
Also, from Nagpur Today:
Nicktoons Motu Patlu take Nagpur by storm with their cool “Nickelodeon Friendshake”
Presented by McVitie’s cream and co-powered by Parle Cafechino and Dabur Redpaste
Nagpur: Nickelodeon, India’s leading kids’ entertainment channel has upped the fun and engagement quotient for kids in Nagpur. As part of the nationwide Nickelodeon School Contact Programme, presented by McVitie’s cream and co-powered by Parle Cafechino and Dabur Redpaste, superstar Nicktoons Motu Patlu were spotted at Nagpur schools and other locations across the city making kids tap their feet on the uber cool “Nickelodeon Friendshake”
Apart from meeting and greeting the superstar duo Motu Patlu, the kids were also treated to some fun games and activities that made their school day fun and exciting. Adding to the exhilarating experience was the amazing ‘Nickelodeon Best Friendshake Forever Contest’ that will give kids a chance to win fabulous goodies by tuning in to Nick every Monday to Friday from 5:30 – 8:30p.m to watch their favorite shows- Motu Patlu, Ninja Hattori and Gattu Battu; and counting the number of times their Friendshake was flashed on screen.
McVitie’s cream presents “Nickelodeon Best Friendshake Forever Contest” co powered by by Parle Cafechino and Dabur Redpaste is part of the fun school contact programme across 250 schools in 6 cities – Mumbai, Delhi, Pune, Nagpur, Nashik and Aurangabad. The winners of the contest will win exciting prizes such as iPhone 7, VR Headset, drones and hover boards.
So kids put on your dancing shoes, groove to the friendship shake with Nicktoons and stand a chance to win fabulous goodies by tuning into Nickelodeon every Monday to Friday from 5:30 – 8:30p.m
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More Nick: How Nickelodeon Became India's Top Kids' Channel!
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