Spin Master Launches Hatchimals and PAW Patrol in China
Globally Successful Hatchimals® and PAW Patrol® to Enter the Chinese Market in July 2017
TORONTO, June 22, 2017 /PRNewswire/ - Spin Master Corp. (TSX:TOY), a leading global children's entertainment company, is proud to launch the award-winning, and globally-recognized brands Hatchimals and PAW Patrol in China, the world's second largest toy market. This further demonstrates Spin Master's commitment to international expansion as part of its growth strategy and marks another milestone in the growth of the company's portfolio of evergreen global properties.
Since their initial global unveiling in October 2016, Hatchimals have quickly become one of the top selling toys globally and have been recognized with numerous toy awards, including the 2017 Innovative Toy of the Year (TOTY) award from the Toy Industry Association of America (TIA) and Toy of the Year at the UK Toy Industry Awards. Nestled inside a brightly speckled egg, the Hatchimal relies on a child's curiosity, care and nurturing. Each Hatchimal responds to the power of human touch and begins to hatch and communicate through taps, pecks, lights and sound.
Building on the incredible success of PAW Patrol, the top-rated, global preschool franchise produced by Spin Master Entertainment and broadcast in over 160 countries and territories, kids across China can now enjoy Season One adventures of Ryder and his heroic pups with action figures, plush toys, transforming vehicles, playsets and the iconic PAW Patroller. PAW Patrol has received several global accolades, most recently winning License of the Year at both the North American TOTY awards and the UK Toy Industry awards.
"Hatchimals and PAW Patrol have become global successes, and as they continue to resonate with children worldwide, we're thrilled to extend these brands into China," said Ben Gadbois, Spin Master's Global President and COO. "As the second largest toy market in the world, this is a tremendous opportunity for Spin Master as we continue to execute our key growth strategy to grow our international sales."
With full market support beginning in July, Hatchimals and PAW Patrol will be available across the top online sellers and 137 Toys "R" Us stores, with strong placement across department store chains throughout China. Online retailers will include flagship stores on Tmall.com, distribution on JD.com, and all other major online platforms. In addition to Hatchimals and PAW Patrol, Spin Master is expanding all core brands throughout China and will continue to target additional retailers.
About Spin Master
Spin Master (TSX:TOY; www.spinmaster.com) is a leading global children's entertainment company that creates, designs, manufactures, licenses and markets a diversified portfolio of innovative toys, games, products and entertainment properties. Spin Master is best known for award-winning brands including Zoomer®, Bakugan®, Meccano®, and 2017 Toys of the Year, Hatchimals®, Air Hogs® and PAW Patrol®. Since 2005, Spin Master has received 82 TIA Toy of The Year (TOTY) nominations with 21 wins across a variety of product categories, including 13 TOTY nominations for Innovative Toy of the Year, more than any of its competitors. To date, Spin Master has produced six television series, including 2007 success Bakugan Battle Brawlers and current hit PAW Patrol, which is broadcast in over 160 countries and territories globally. Spin Master employs over 1,500 people globally with offices in Canada, United States, Mexico, France, Italy, United Kingdom, Slovakia, Poland, Germany, Sweden, the Netherlands, China, Hong Kong, Japan, Vietnam and Australia.
SOURCE Spin Master
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H/T: Kidscreen.
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