KATHARINA FEISTAUER APPOINTED VP, PROGRAMMING, NICKELODEON UK & IRELAND
London, 11th May, 2017 – Nickelodeon UK & Ireland has announced that Katharina Feistauer has been appointed Vice President, Programming. She will begin her new role on 3rd July 2017.
Reporting to Nickelodeon UK & Ireland General Manager, Alison Bakunowich, Feistauer will be responsible for developing and executing strong schedules and media plans across the networks’ seven linear channels as well as the entertainment brand’s on demand and digital platforms. Her new role is announced as Nickelodeon embarks on its 11th month as the number one UK commercial kids’ network.*
“I cannot wait for Katharina to join the team. Her experience and analytical approach to programming will be invaluable as we look to cement our current success over the coming years and grow our business,” said Alison Bakunowich General Manager, Nickelodeon UK & Ireland.
Feistauer joins Nickelodeon from Scripps Networks International where she served as VP Programming for UK and EMEA. In over two years at the organisation, Feistauer led all programme functions across UK and EMEA for nine channel feeds including Travel Channel, Food Network, HGTV and Fine Living. During her tenure, Travel Channel UK more than doubled their audience share since 2015 and is achieving its highest ever performance in 2017. Audiences grew across all of the portfolio including double-digit audience growth on Travel Channel SA, Food Network SA, and free-to-air channel Fine Living Italy in 2016. Previous to her time at Scripps Networks International, Feistauer has held key positions at Discovery Networks and NBC Networks International.
“I am incredibly excited to be joining Nickelodeon and to be working within the kids’ market. Nickelodeon is a powerhouse brand with world-renowned programming and properties,” said Katharina Feistauer. “Nickelodeon UK & Ireland are in an impressive competitive position, growing share over the last year and broadcasting some of the biggest kids’ series in the UK. I am looking forward to joining the team to take the network even further and grow audiences across the company’s platforms.”
The home of SpongeBob SquarePants, Teenage Mutant Ninja Turtles, PAW Patrol and Blaze and the Monster Machines, Nickelodeon UK & Ireland Network is available in over 13 million cable and satellite homes and now reaches more than 10 million viewers a month. Launched in 1993, the top-performing Nickelodeon network comprises seven dedicated entertainment channels for kids aged 4-15 and their families: Nickelodeon, Nickelodeon HD, Nickelodeon +1, Nicktoons, Nick Jr., Nick Jr. +1 and Nick Jr. Too. The entertainment company has built a diverse multi-platform business by putting kids first in everything it does – Kids Rule! Content is at the core of the business with critically-acclaimed and hugely-popular television programming from the UK and around the world. In addition to the quality television programmes, Nickelodeon also produces bespoke content available online and on Nick Play, as well as consumer product and recreation opportunities such as the UK’s first-ever Nick theme park, Nickelodeon Land and the Nickelodeon Store in Leicester Square.
* BARB, All Homes, Kids’ Commercial Networks, June 2016 - April 2017, Kids 4-15.
Katharina replaces James Newton, who left the position in February 2017 to pursue other opportunities. Newton had held the role since April 2016.
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Additional source: Kidscreen.
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